Businesses have used Christmas for their advantage for over a hundred years now. It’s not just a Christian holiday, it’s an opportunity for people to share their love with the people who they love. It is time for gifts and, accordingly, sales. Below, we’ve collected some tips on holiday advertising and Christmas marketing ideas as part of your marketing strategy that will boost your revenue. And if you are wondering about creating a website, Shopify can help you quickly.
Appeal to festive mood and emotions
Brands that have the Christmas campaign seem to be the most memorable and most easily shared about the importance of an emotional component in their advertising. Putting in the emotional context makes it easy for people to relate to the content of the campaign. This, in turn, reinforces the connection that users have with your brand.
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Add Christmas flavor to your brand
Use Christmas themes and images throughout your campaigns. Holiday preparation, festive mood, and Christmas itself are things that your customers relate to themselves. Use the symbols in your messages and products, along with Christmas references and hashtag that will help you find a common platform and build a connection with your customers. Also, do not limit your campaign until you are in the office.
Create a sense of urgency in your Christmas ads
The sense of urgency is one of the top marketing principles. Limited time offer incentives for people who already know this tip. Include a countdown banner in your email or embed it in your Google AdWords campaign. The sense of urgency makes it appear more desirable to everyone.
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Add Live Chat to give an immediate response
Are you expecting a customer flow to your website during the Christmas season? In this case, you should think about all the possible problems with increased traffic. Provide timely support to your customers and show that you care about them, even during holiday time. The best thing you can do is add a Live Chat and make sure your Support team “appears” 24/7 (or at least during working hours).
Use local-based targeting
Location-based targeting is one of the best holiday marketing tips. It is a useful tool when you have an offline store. It works the following way: Every time a customer is near your store, they will see a notification on their phone. However, you must provide timely.
How do you do it? Build applications and allow users to turn on location services and enable notifications on the lock screen. Besides, you can pay a telecom provider to do it for you or set up location-based campaigns with the help of social media.
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