Email marketing is one of the best effective marketing strategies. The welcome email is the first email in the email series. It is used to greet the customers for their participation and it may give them many special offers for the new customers. Every business even the online store on Shopify should take the advantage of welcome email to make the first impression better.
In part 1, you read the 2 key objectives when writing the welcome email and here are more 7 objectives:
Send your welcome email within minutes
You can incentivize your customers by joining your newsletter with a promo code for a certain number of percent such as 10% or 15% off the next purchase.
You will risk losing out on the sale for good if this client is ready to purchase now but he/she doesn’t receive that promo code.
Remind subscribers to remove you from filters
The email sometimes will default to sending marketing broadcasts to junk email folders. In order for clients to not potentially miss out, enterprises should encourage subscribers to whitelist their address.
Set transparent expectations
You should let your subscribers change preferences easily.
Don’t forget to inform them what and how frequently you’ll email the new content. Besides, remind them of how they ended up on your list in the first place.
Have a clear call-to-action (CTA)
What do you want your followers to do with your welcome email? You may want them to head over to your About page to learn more or use the promo code for a purchase.
Whatever it is, you should give the clear call-to-action and try to avoid creating confusion with too many CTAs.
Use high-quality, engaging imagery
The visuals in your welcome email should be striking whether it’s product photography or custom illustration.
Remember mobile users
Besides creating the eye-catching welcome email, the welcome email also needs to be functional across devices.
According to the 2017 Email Client Market Share by Litmus, mobile accounts for the most (47%) email opens, compared to 17% on desktop and 36% on webmail.
Pay attention to your subject line
The subject line is important to the effectiveness of the email. If you don’t know which one is the best for your brand, you should try out many titles and select the one which generates the highest open and click-through rates. For example, it can be the announcement that their subscription has been confirmed or the welcome to the email list.
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