Email marketing is one of the most effective channels for businesses to make sales and repeat the customers. If you want to develop your online store on Shopify, you should make use of this type of marketing.
Email marketing is considered to be the backbone of customer retention. Besides, it is also a highly effective channel for enterprises to connect with their customers even after they’ve left your website.
One of the more important types of emails you’ll send to subscribers is the welcome email. When clients submit their email address to an online store, they receive the welcome emails. After you create an account or joining a newsletter, you see them in your inbox.
The welcome email can provide the value to both businesses and subscribers.
A welcome email is the very first email communication you have with a shopper or current customer. It is often part of a series of onboarding emails. This email is a way of communication. It is a subscription confirmation or a post-purchase email.
Your welcome email can include the information or message which you want to give to your clients. This is the way to make an impression which compounds over time.
Omniscient gave the data that the welcome emails have an average open rate of 45%, versus an average open rate of 18% for promotional emails.
You will get the best result if you build a suitable plan. Here are several key objectives brands should keep in mind when writing the welcome email or the first email in the welcome series.
Provide value upfront
During your only window of opportunity to create a strong first impression, you don’t want to inundate customers with promotional messages. Remember to give before you can expect to receive.
You can give many offers such as discounts, tips, and tricks, and other customer-focused broadcasts which provide value while still encouraging users to purchase down the line.
Personalize your message
Today, you can send more targeted messages than ever before based on the email marketing tools.
It’s a good practice. According to the Yes Lifecycle Marketing research, the emails with personalized subject lines have 58% higher click-to-open rates and 50% higher open rates.
Furthermore, don’t forget to support your clients well to improve the customer services with the help of many useful apps such as email with love app, facebook live chat support, email app download, sales pop by autoketing, and currency converter box app on https://autoketing.com/.