Your subscribers may start to ignore your emails over time. The re-engagement email series can help the business win the customers back. You should consider this type of email to boost the sales of your online store on Shopify.
Nearly half of users receiving these emails will open and engage with subsequent ones.
Here are the instructions to set up a re-engagement email series. There are some fundamentals to remember:
- Begin with a reminder.
- Follow up with an amazing offer.
- Inform clients that you will unsubscribe or delete them soon.
- Unsubscribe inactive users.
Here is the re-engagement campaign structure. This type of email is sent to subscribers who haven’t clicked or opened an email in 60 days:
Email 1: Meaningful discount
The business should introduce a meaningful discount paired with a compelling message to make a return visit if subscribers haven’t responded to the first email sequence. It could be a free gift with purchase, a discount, or even a product bundle.
You can offer a steeper discount than usual while keeping your margins in mind.
You may use something if you want to push customers to your site to buy. In this time, you can lose an amount of money but your customers will spend more money with you in the future when they are re-engaged. That’s when the real profits come in.
Email 2: Removal from the list
You can send an email to subscribers to kindly inform that if they don’t respond or make a purchase, they’ll be deleted. You can give them a specific time to take action so they don’t put it off for later.
Sometimes, a business can ask for feedback on why users aren’t interested anymore instead of making an offer.
Email 3: Unsubscribed
Follow through with your word and unsubscribe users if they haven’t responded. In case they missed the first email or didn’t have a chance to respond, you’ll also want to let them know that they’ve been unsubscribed. Don’t forget to include a link where they can easily resubscribe to your email list. It’s also a good chance to give a final reminder of your offer.