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What Is Email Marketing?

history July 3, 2018

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Since the introduction of the Internet to the world, email marketing has become one of the essential tools for business. It can help you approach your customers and attract them to your online store in Shopify.

It is said that email marketing enriches business communications and targets specific key markets. In addition, it is both cost-effective and environmentally friendly. A business spending the time to maintain an email list can keep in touch with the clients easily.

Email marketing means that a company sends a commercial electronic message to a group of people. The contents of this email include advertisements, requests for business, or sales or donation solicitation, any email communication.

Email marketing is considered as a common way to build customer loyalty, trust in a product or company or brand recognition. Email marketing is one of the best ways to not only connect with your clients but also promote your business is. It is an efficient way to connect with your customers while also promoting your business.

We are pleased to introduce to you an app in Autoketing apps that can help you connect with your clients. Its name is email with love and it can help businesses or store owners send automated thank-you emails to their customers.

When sending an email, you can reach target markets quickly and easily without the need for large quantities of print space, television or radio time. Besides, you can save the production costs.

Besides, you can maintain an email list that has been segmented depended on several factors including spending habits, customers’ likes and dislikes, shopping time, and other important criteria by using the effective email marketing software.

Here is an example of email marketing campaign. You start with sending a welcome email to give thanks to new contact and subscription. This welcome letters not only give valuable information about your company but also request much information about your new customer. Then, you can put this person in the correct categories for future marketing efforts.

After that, the additional emails include a newsletter regarding your company, announcements on products or services, coupons for future purchasing and much more.

Remember to put your company information on the bottom when sending out every email to give the potential clients a chance to learn more about your company as well as ‘opt-in’ to get future emails. The incentive programs can attach a ‘promo code’ for members to have discounts on purchases.

Through efficient use of email marketing, you can easily monitor how effective a marketing campaign is. Therefore, you can retain and take care of current clients while also targeting new markets. It is clear that your return on investment is substantially higher than with other, more traditional, marketing campaigns.

You should take an advantage of email marketing to save your cost and boost the revenue.

Access https://autoketing.com/ to find more useful apps and information.

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