If you haven’t heard that 2018 is the year of Instagram. With Facebook’s decline in public support, Instagram seems to be the only platform without controversy so far, although Facebook bought it in 2012. Here, users can easily demonstrate a safe environment that helps bring billions of dollars of advertising from large and small companies. So, in addition to boosting your marketing at Shopify e-commerce website, take the 4 tips below about video ads on Instagram to earn more eCommerce sales.
In-Stream Video Ads
Instagram Instream video ads are similar to a traditional in-stream post from any Instagrammer, except those posts that promoted button directing the intended audience to “Learn More” (or similar CTA). According to Instagram, they can now are in landscape or square format and up to 60 seconds. And if you want to create discount master for a marketing strategy, you can also use it.
The story ad is a short, full screen, vertical format display in the Instagram Stories section, where Instagram users view (like Snapchat-style) disappearing content that lasts only twenty-four hours. These ads appear as a trade break between the content of your friends and are intended to mimic the style. It makes us feel of other content being viewed so as not to be too abrasive or disturbing.
Similar to Facebook, Instagram also offers Carousel-style ad formats for video and photo ads. Round-robin ads show multiple videos in a slideshow, anywhere from two to 10 slides, next to the call-to-action button below. You can buy, run, and track Instagram ads in some ways, via a post that is either directly promoted by an ad manager or works with one of the partners provided on Instagram. Since Instagram ads are run through Facebook’s ad manager, it’s easy to set up and run your own. Just set goals, target audiences, and formats in your ad manager define your budget, then publish. Don’t forget to use currency converter box online to help customers shop conveniently and product upsell app shopify to increase cart value.
Why use Instagram video ads instead of Facebook, YouTube, or LinkedIn?
First and foremost, Instagram boasts a billion active users monthly. That easily access a lot of people. To put it in perspective, YouTube only achieved this milestone after nearly doubling its business over Instagram. And Facebook, the leading candidate for monthly user volume, is expected to be down after this year, much controversial, and likely to be capped at two billion dollars over a while.
However, the more important thing is the integration of Instagram with ad-supported Facebook. Their integration allows you to run video ads on both Instagram and Facebook at the same time. This is an effortless and effective way to optimize your reach and spend. Their advanced data analysis also gives you tons of information that can be made available. Is your video ad gaining more contacts on Instagram or Facebook? Which platform is driving more affiliate clicks? Which one is driving more conversions? You can prioritize this automatically and change spend on whatever platform is most effective so you can make the most of your money.
Not only that, but Instagram also helps the user feel friendly and reliable in the interaction with the business. For example, Instagram reports that 80 percent of end-users track at least one business on the platform. More recently, in March 2017, more than 120 million users have directly texted a business, visited a website, dialed a number, or emailed a cross-platform address. And at least 30 percent bought a product they saw for the first time on Instagram.
Read more at https://blog.autoketing.com/.