Facebook continues to play an outsized role in marketing and connecting with your customers no matter the business that you’re in. When you have an online store on Shopify, you should take the best advantages of Facebook to market your brand.
Here are many ways to make your page more robust and engaging.
Get a catchy URL
Consistency is the key component of branding, so you should select a @ username that reflects your business. shorter is better so it can fit on business cards or other promotional materials.
Pick the right template
You can choose the best appropriate one from several templates. You should consider these factors: shopping, standard, politicians, professional services, business, venues, and restaurants and cafes.
Tweak the tabs
You can control the layout of your page that is created to fit the needs of your particular business. You need to make sure you’ve optimized all the right dials and settings
Pick the right call-to-action button
There are plenty of call-to-action buttons that stand at the top of your business’s page, you can pick the one that makes the most sense for your business:
- Book Now
- Contact Us
- Use App
- Play Game
- Shop Now
- Sign Up
- Watch Video
Go with native videos
The native video is one of the top methods for getting the attention of your audience. It is easy to create the videos but they are very effective.
Stay in touch
This seems to be a portal for potential customers to reach out to you. If you support your customers in time, they will have a good impression of how you treat customers.
Create targeted Facebook posts
If you are willing to target your content at characteristics more attuned to your potential customer base, you may find success.
Spend some money
You may need to spend money on some advertisements to approach a certain number of users.
In addition, you also should follow the algorithm changes and always make the experiment.