Customer loyalty plays an important role in the business success. The digital business solutions provider Huzzah Media said that both word-of-mouth referrals and the repeat customers are the best sources of revenue for 80 percent of small businesses. Thus, if you have an online store on Shopify, you need to develop both of these methods.
Besides focusing on remarketing campaigns and loyalty programs, you should also invest in capturing the customers you don’t have yet. Experts say that these prospective customers are often obtained by word of mouth.
Vice president of product development at Huzzah Media named Lance Brown said that customers are constantly talking about their personal experiences with stores, brands or products in today’s always-on world. They make a big impact on whether they will shop with you in the future.
Because direct feedback is viewed as more reliable, personal anecdotes are generally what resonates with new customers. Businesses can help drive more business by implementing a referral program to encourage their customers to ‘share the love’.
Reaching out to a word-of-mouth referral, especially via social media, is one of the best ways to acquire new customers.
For example, it is said that Facebook user has average 150 friends and this number is increasing. When the friends see your products which are recommended on Facebook, they are more likely to not only purchase from brands with their friends but also to keep coming back. The referrals-based campaigns seem to far more cost-effective than traditional marketing campaigns to reach new potential customers.
It is the best advice to encourage the word-of-mouth referrals from existing customers and turn those referrals into loyal customers themselves.
In addition to this, remember to improve your customer services by using the email with love online to give the thanks to customer’s purchase, live chat on facebook to support them and currency converter box app to do the currency conversion.
Continue exploring the word-of-mouth marketing in Part 2.
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