Top Three Trend Of E-Commerce In 2018
August 4, 2018
0 minute read
According to Statista, the amount of the world e-commerce revenue is estimated to increase 246.15% by 2021. It will grow from 1.3 trillion in 2014 to 4.5 trillion in 2021. The e-commerce industry is skyrocketing and it is expected not to decline. Companies, stores, and enterprises are competing in e-commerce industry. This market is very competitive.
You have to catch up with new trends to renew your business and attract more shoppers.
1. Augmented Reality and Virtual Reality
You want to sit on the sofa and shop online. You surf the web and see pictures of the products. You like them, but you don’t know if clothes fit your body shape or devices work well. You cannot check them directly. This is a problem many online shops have to face.
However, the technology has developed greatly. Augmented reality and virtual reality can resolve this problem. Customers are able to be at home and see real images of products. Even they can see products in any setting. For example, you want to buy an armchair. You can use a special glass to put the chair in your living room in a cyberspace. Then you decide to buy that chair or not.
Augmented reality and virtual reality will become standard for companies to offer AR and VR options in the next years. IKEA company provides an AR app helping you to place 3D products in your home.
It is worth investing in new technology. E-commerce businesses make use of ultimate technology to increase customers’ satisfaction. Give buyers chances to test products through AR or VR devices.
2. Automatic Answering and Chatbots
Facebook is one of the biggest social networks in the world. About 1.3 billion people use Facebook Messenger. If you are managing an e-commerce store, you can contact customers through Facebook Messenger. Remember to use automatic answering service and chatbots to simplify live chat service. Take advantage of chatbots for marketing, customer service, and sales.
3. Voice Search Compatibilities
Amazon Echo, Google Home, and other voice-activated devices have boomed in popularity. Voice search will become a method of search which many people use. 40% of millennials use voice search to look for a product before making an online order.
If you ignore voice search service and don’t offer this service, you will lose a number of customers who buy products through this searching channel.
For example, consumers who want to buy commodities on Walmart can order any products by voice on the Google Express. Walmart will allow consumers to place in-store pickup orders via Google Home. Other e-commerce enterprises should offer voice search option to improve the user experience.