Black Friday Cyber Monday is a great opportunity for both businesses on Shopify and brick-and-mortar-shop owners to boost sales and promote the brand.
In many days before, enterprises should get everything ready to achieve the desired results. One of the most important tasks to do is to test and optimize for conversion in Black Friday Cyber Monday.
Consider creating abandoned cart emails
A report from Barilliance showed that on Black Friday 2017, the average cart abandonment rate was 74.5% and every business wants to try and keep that number as low as possible.
In this issue, setting up targeted abandoned cart emails is one of the most effective ways. It means that you will use a compelling email to bring customers back to complete their purchase when they add a product to their cart but leave your store.
In addition, give a thank-you email to your customers after they make a purchase is also a good idea.
Think mobile first
Last year, across all of BFCM for the first time, Shopify stores saw more mobile purchases than desktop purchases.
This trend continues increasing. Thus, as a store owner, you should think about mobile first because it is essential.
You should care about your store’s user experience on mobile. Consider if your website mobile is responsive or it is intuitive and easy to make purchases on your store or not.
If you are a merchant on Shopify, you don’t need to be worried because themes are responsive and mobile-friendly, but you need to test how your store looks on a mobile device if you’re not using Shopify.
Besides, you need to make sure to examine your checkout process as well while you’re looking at your store on mobile. When customers check out on mobile, they have to fill in every field and it can be a conversion killer. Therefore, if you’re using Shopify Payments, Shopify Pay and Google Pay can provide an added boost to your mobile conversions because they let customers autofill saved information.
Don’t forget to create the creative and attractive discount campaigns to impress your clients and the discount master online can help you.
Retarget past visitors and customers
You’ll have a chance to reach customers who may have forgotten about your store when you retarget past visitors.
Besides, you can also retarget the clients having previously purchased from your store. It is easier to reach and market to existing customers than brand new customers, they clients should be especially receptive to your latest Black Friday Cyber Monday sales.
Begin pitching to blogs and gift guides
Before the holiday, you should contact blogs and gift guide websites earlier rather than later.
Besides, you can find and get in touch with websites talking about Black Friday and Cyber Monday deals or running gift guides in your niche to feature your products and planned sales.
Start your email marketing campaigns
Start planning and scheduling the emails you’ll send out during your Black Friday and Cyber Monday sales. Here are many email ideas:
Announcing Black Friday Cyber Monday sale: send the email of details of the sale to existing subscribers before the sales day and a reminder email when the sale officially begins.
The last reminder before the sale ends: on the last day of BFCM, it better to remind subscribers that your sale is almost over to make sure they’re aware.
Exclusive sale for email subscribers: sending a deal that’s only available to your list is one way to capture attention in a crowded BFCM inbox. You can also do it on many channels, like Instagram.
Sneak-peek of upcoming promotions: it’s better if you announce your discount campaign early to your subscribers.
Read more tips to boost your sales on Black Friday Cyber Monday on https://blog.autoketing.com/.