If you are a business and you possess an online store on Shopify, your customer is the key to your success, no matter what kind of business you run.
Most businesses could benefit from marketing. Marketing technologies are developing and businesses need to look ahead and prepare for the future to keep up.
Here are the tech trends that will influence your marketing strategies:
Content-driven commerce is on the rise
Content marketing is becoming more and more popular and influential. This is driven by links, shares, and referrals. Today’s companies have started to connect the dots between content and commerce.
This type of marketing is the use of affiliate links within published content. It can help the small business bring in incremental revenue with the low cost. Brands and publishers cash in after consumer purchases the product by incentivizing publishers to incorporate their products into their content.
This form of marketing is becoming a preferred outlet for many.
Programmatic advertising will continue to grow
Automation solutions are growing in popularity. It means to automate a process based on data input. They help businesses operate much more efficiently in many areas.
Many marketing platforms can find ad space for you and you simply provide them the information about whom you would like to target.
The consumers spend much time on mobile, so enterprises should take the time on a great mobile web experience.
It is said that an optimized mobile experience can encourage customers to make a purchase with their mobile phones.
Data analytics will become even more crucial for success.
Every online business knows the importance of using customer data to inform the business decision.
The marketers need to learn how to better use the data they collect. Customers usually are constantly feeding personal information. Therefore, companies should take the best advantages of it to reach and activate consumers in unique and meaningful ways.
Artificial intelligence (AI)
Artificial intelligence can analyze all that data you’ve got. AI aggregates all of the customer data from multiple sources within a single database. Then, it can simplify activation across channels and improve customer experience and brand loyalty.