Nowadays, there are more and more businesses in the marketplace. Therefore, customer loyalty programs are integral and it makes the brand different from the others. If you are running an online store on Shopify platform or a brick-and-mortar shop, the customer loyalty program is necessary. Customer loyalty program benefits both shoppers and business owners. It
E-commerce business is now more and more popular and is one of the best ways for people to make money. Hence, plenty of e-commerce platforms come out to help merchants and in my opinion, Shopify is the best one. It also contains a variety of apps which help you build and develop your store. In
E-commerce business is becoming more and more popular around the world because of its convenience. Shopify platform is one of the best e-commerce platforms which help merchants a lot from building, designing, managing the store and increasing sales. This article is a very handy step by step guide to help merchants launch their own e-commerce
Every merchant wants visitor traffic of their website to flow freely and frequently, even the Shopify businesses. There are many to pull customers into your online store, including pay-per-click advertising, social media, and email campaigns. Among them, the best one is by appearing in organic search results. This method is highly cost-effective because it’s free.
When you intend to open an online store even on Shopify platform, absolutely you start questioning whether you’ve got what it takes to succeed. You will think that you are a new one on the e-commerce market and why anyone will buy from you. You start worrying about many things from competitors, pricing to shipping
Over the years, Instagram has grown immensely. Instagram is a favorite photo-sharing app which is used by many people including all kinds of influencers, advertisers, and brands. Therefore, if you are selling something on Shopify or even brick-and-mortar store, you should take advantage of this useful app to reach more customers and generate more sales.
Getting customers’ emails is the first crucial step of committing to prospecting. Email marketing is one of the best marketing strategies, so merchants should take advantages of the email list to get closer to clients and convert browsers into buyers. If you have a store on Shopify platform, don’t forget to ask for an email
Upsell is one of the best campaigns for merchants on the Shopify platform to increase revenue. Upsell includes custom upsell and last step upsell. Both of them are worthy for you to apply on your store. They create more opportunities to show upsell and cross-sell products to your clients to raise the value of orders and
When you recommend your customers to add additional items or shifting to a more premium version of their original choice to increase their cart value is called upselling. Besides, cross-selling is when you suggest to your clients the related products that will go supremely well with the original purchase. There is the fact that cross-selling
Upselling and cross-selling are important strategies for not only offline businesses but also online store on Shopify to boost sales. One of the easiest and most effective ways to increase your revenue and profitability is selling to existing customers. Millions of studies and statistics prove that increasing sales to existing customers is much more cost-effective
Black Friday Cyber Monday has appeared for decades. It is the biggest shopping weekend of the year and it creates a great opportunity for businesses at all sizes and location to boost more sales. There is a question that if there is an app to support businesses on these days? In my opinion, here is
YouTube is a video platform launched in 2005. Nowadays, Youtube is also a social media network which is used for marketing for businesses including merchants on Shopify. Originally, YouTube is web-based, then, it develops and adds a high-performing mobile application. Now, YouTube accounts are linked to Google Plus because Google bought the platform in November
There is no doubt about the effectiveness of social media in marketing. Therein, video marketing is now popular because of its applicability and a large number of users. Don’t forget to apply this type of marketing to your website on Shopify. In part 1, we talked about how to apply video marketing on Youtube and
In the technological era, selling online is becoming more and more popular and digital marketing is also developing. Social media is considered to be a cheap and powerful tool to market your business. If you are running an online store on Shopify, you shouldn’t overlook it. Because social media video marketing is affordable, accessible, and
You know video on Facebook is king. The video is now used more and more popularly and you can see several videos when you scroll through your feed. How you can take advantage of Facebook Live for your businesses on Shopify? Firstly, you should share videos of your product or service on a regular basis.