With the role of e-commerce gaining more and more significance as means to do business in these trying times of the COVID-19 pandemic, shipping has become its most valuable partner. However, the shipping costs have a notable influence on customers’ purchase decisions. In this article, we will dive deep into How to reduce shipping costs
Small Business Branding can be extremely challenging. Doesn’t matter what type of products or services you sell, it can be hard to have a significant impact in any industry as a small business. However, with the proper small business branding and a solid digital marketing strategy. It makes even the smallest companies can make big
Shopify has made it easier for eCommerce entrepreneurs to set up an online store. The simplicity of building up a new online store does wonders for newcomers, but it also means increased competition for others. In the previous part, I show you the four steps to get crazy traffics on Shopify platform and in this
Shopify has become a more popular platform with eCommerce merchants, with over a million active users. Compared to 2017, 2019 saw a double soar in Shopify’s usage and it is predicted that the number of users continues to grow in 2020. If you desire to take advantage of Shopify SEO’s strength to get lots of
Reality Hits: Is Covid-19 Boosting eCommerce (Shopify) as Consumers Are Afraid of Direct Transactions?
The number of recoveries from Covid-19 infections has been increasing, however, some European countries especially Italy has been greatly affected. Global citizens have butterflies in their stomach about buying goods in stores and try to avoid direct transactions as much as possible, the coronavirus impact on retail started to become a hard reality. In contrast,
Creating email marketing strategies can be overwhelming for anyone who’ve just start to implement it to promote their Shopify business. At the same time, you may come up with so many variations of emails within each category that you can send to your customers. However, you will soon discover that every email has mostly the
With the help of business model sites such as Shopify, people can build up their own eCommerce store without difficulty. It cannot be deniable that running an online store on Shopify does wonders for that business if they know how to take advantage of it, however, it somehow can make or break a business. In
Every shop owner on Shopify tries to apply marketing strategies to increase traffic and conversion but choosing a strategy is challenging. Besides the marketing tactics, we also need to consider the right e-commerce tools for the websites in order to make the idea of generating more purchases work. Here are some ideas that actually driving
Using website builder tools, like Shopify, to create an e-commerce website is a trend nowadays. And since it’s the age of AI, more and more people are trying to automate their business, and chatbots have become a popular automatic feature on websites. But why do you need Facebook Messenger Chatbots on Shopify? According to statistics
Email marketing becomes an important part of business marketing strategy in recent years, especially business in e-commerce platforms like Shopify. Having an email list is one of the best ways (besides social networks) to reach new customers and engage with potential ones. In order to run a successful email campaign, we need to carefully think about
Nowadays, e-commerce revolutionizes retail. It makes online shopping easier for the modern-day customers. E-commerce platforms including Shopify are also modern and convenient to support both merchants and consumers in e-commerce activities. The e-commerce industry is developing with more and more benefits. So, these e-commerce trends will help you improve your business if you’re still on
Nowadays, there are more and more businesses in the marketplace. Therefore, customer loyalty programs are integral and it makes the brand different from the others. If you are running an online store on Shopify platform or a brick-and-mortar shop, the customer loyalty program is necessary. Customer loyalty program benefits both shoppers and business owners. It
Every merchant wants visitor traffic of their website to flow freely and frequently, even the Shopify businesses. There are many to pull customers into your online store, including pay-per-click advertising, social media, and email campaigns. Among them, the best one is by appearing in organic search results. This method is highly cost-effective because it’s free.
Advertising seems to be the indispensable strategy to grow business on the e-commerce platform like Shopify. Many traditional advertising channels including Google, Facebook, Instagram, and more are a quite effective tool to grow your online business. However, to have a more diverse customer base and bring in new contacts, merchants should pay for advertising or
Upsell is one of the best campaigns for merchants on the Shopify platform to increase revenue. Upsell includes custom upsell and last step upsell. Both of them are worthy for you to apply on your store. They create more opportunities to show upsell and cross-sell products to your clients to raise the value of orders and