There is a fact that email is not only the easy but also the effective way to communicate. It is also true to businesses, especially online brands on the Shopify platform. In addition to the convenience, it is also free, so, don’t forget to take advantage of it for your email marketing.
Gaining more email sign-ups is not easy but it’s also not too difficult if enterprises can build suitable strategies. In part 1 and part 2, we supply you with many smart tactics and explore the last here:
Create a welcome email
When a customer signs up for your email list, a triggered email is sent automatically. It is called the welcome email. It is supposed that welcome emails are a solid investment because it creates an average of 320 percent more revenue than other types of marketing emails.
Moreover, the welcome emails also increase the chances that users signing up for your list will continue reading and following your next emails.
According to the DMA report in 2012, 40 percent of users decide to sign up for an email list because they love this brand. Thanks to the welcome emails, businesses can show their brand’s personality and create a relationship with customers.
Consumers will more likely to remember a brand and feel connected to this core values if they getting an email right after they sign up. 64 percent of clients suppose that this action can increase their trust in this brand.
Besides, sending a thank-you email right after the user making a purchase is also a good way to show brand voice.
Businesses should also include access to whatever incentive you provide them in the welcome email. Besides, you can also tell directly them when and what you will be emailing them.
- You will email every week or every month.
- You will include discount codes and promotions or industry information.
- Your emails are practical or aspirational.
- Who are on your email list?
You can instantly raise the investment in your email messages by telling customers exactly who is a good fit for your email list as well as what to expect. Therefore, it again makes clients more likely to stay on your email list and become repeat customers of your brand.
It takes several tries and multiple steps to get consumers to sign up for your email list. However, the payoff is worth it: business can gain an average return on investment of 122 percent. Therefore, it is said that email marketing is a better use of money than social media.
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In addition, no matter what search engines and social media decide, the only way to guarantee that you can connect with your customers is to have a solid email list when social platforms like Google and Facebook are constantly changing their algorithms.
Make more efforts to get the best results with email marketing.
Explore other types of marketing to your brand on https://blog.autoketing.com/.