Social proof: Smart marketing tips to optimize your Shopify store
January 29, 2022
11052 minute read
Including social proof in your Shopify store can help you build your brand’s reputation, gain client loyalty, and possibly increase sales. That’s why most major firms, including eBay, Mailchimp, Amazon, and a slew of others, rely on social proof.
If you intend to use social proof, this piece will teach you everything you need to know. We’ll concentrate on improving our reputation, increasing conversions, and developing customer trust.
What is the definition of social proof in marketing?
Social proof describes the phenomena in which people examine the activities of others in order to determine the best judgment in a given situation. Before making a purchase, shoppers look for reviews, tips, and examples of how others have utilized a product.
This is why eCommerce companies work so hard to persuade customers to evaluate their products – it’s a form of social proof that can help you increase your conversion rate significantly.
How to use social proof in marketing
Now that you have a better idea of what social proof is and why it is so effective… How can you use social proof to increase your Shopify store?
Let’s look at some social proof marketing examples.
1. Include customer feedback on product pages
Customer feedback is the most important type of social evidence. Most shoppers today read product reviews before making a purchase, booking a hotel room, or subscribing to a service.
You should position customer reviews near your product page to get the most out of them. Showing positive evaluations to potential buyers increases their interest in the product. Hopefully, the buyer will purchase your product after reading the reviews.
And wonder what else—
You don’t have to message each and every customer asking for feedback.
A product review app will seek client reviews automatically and allow you to publish them on your website.
2. Display recent sales
Displaying the number of recent consumers who have purchased the goods is not simply an effective form of social proof. It also creates a sense of urgency to purchase the product as soon as possible so that they do not lose out.
You’ll need to install a third-party app to add this to your Shopify store. There are numerous options available, including both free and paid versions, so the choice is yours, or check out Sales Pop Master by Autoketing.
eBay is an excellent illustration of how to use this social proof marketing method. The website, as shown in the image below, displays the number of recent sales: 13 items have been sold in the previous 24 hours.
3. Share customer-generated content on social media
The majority of your present and prospective clients are active on social media networks. The value of social media traffic varies greatly amongst businesses. Still, the influence of your brand’s social media posts should never be underestimated.
Positive product or brand evaluations on social media platforms such as Facebook, LinkedIn, and Instagram can be excellent marketing channels for your entire plan.
Creating or re-posting posts in which customers mention your brands may be a significant marketing gain and the thing that converts an uncertain visitor into a devoted customer.
4. Include social sharing buttons
When a customer sees a product in your store that they find fascinating or worthwhile, they are likely to want to share it with their friends, family, or followers. You must keep this process as easy as possible. The best option is to include social share buttons.
You increase your chances of contacting more clients and earning brand authority by having your products posted all over the internet. Consider it this way: these buttons are free advertising for your online store.
5. Use influencer marketing
This type of marketing involves paying an influencer (a person with a large number of followers) to promote the products or services that your business offers.
Influencer marketing is really similar to celebrity endorsements. But the difference is that you will be able to reach more customers because influencers are highly engaged with their viewers.
By getting a promotion, many of the viewers that trust and respect their favorite influencer will come to check you out. They might also end up making a purchase. On top of that, they will be able to share your product or service in many ways, such as a Facebook post.
6. Add trust badges
Another notable way to use social proof is by adding an official stamp of approval; this will increase customer trust and allow them to shop with confidence.
There are various types of trust badges:
- Awards. You should proudly exhibit any awards that your company has received. This will have a big impact on the credibility of your brand.
- Trust Seals. You will be able to demonstrate to your consumers that your firm is secure for any transactions with the use of trust seals. To accomplish this, you must contact companies such as Norton, Baymard, and McAfee.
- Certifications. This is the formal certification that your company has specific skills in that field. For example, if you run a fashion eCommerce shop that solely uses eco-friendly materials, you might include a “100% Organic Materials” trust badge.
- Media Mentions. If your company is or has been featured on other well-known websites, these trust badges are appropriate.
7. Launch a brand ambassadorship program.
Individuals that collaborate with your firm to attain a certain objective by promoting your brand on some of their social media networks are known as brand ambassadors. That goal could be anything from increased sales to increased brand exposure.
To create a brand ambassadorship program, you must first select folks who can serve as brand ambassadors; these individuals might be employees, consumers, or even partners. This is similar to influencer marketing, however, brand ambassadors will support your organization for an extended period of time.
8. Pay attention to your customers.
Your present and prospective customers may discuss your brand and products in locations beyond your control. It is critical to maintaining track of what others say about your company’s advantages, as well as to monitor remarks and industry trends.
Mention can collect real-time mentions of your brand and brand keywords from across the web and traditional media. With such information at your disposal, you may spot future crises and possibilities for development and act before sales plummet.
9. Compare your pricing
Social commerce is a cutthroat business: your products must compete with thousands of alternatives on the social media market. The truth is that one of the most crucial elements influencing purchasing decisions is pricing. You’re condemned to lose if your competitors offer the same quality at a lower price.
Make a list of your social media competitors, follow their accounts, and regularly examine their prices to determine a pricing plan. Adjust your rates to niche standards and provide appealing discounts.
10. Run social media contests.
Social media giveaways are extremely effective in increasing brand exposure, attracting traffic, increasing engagement, and bringing new users to your profiles. You couldn’t ask for anything better.
Alohas, a Spanish fashion brand, offers an amazing story regarding social media freebies. The company held an Instagram giveaway campaign. Participants were invited to follow Alohas on Instagram and put a “Support small business” sticker to their Stories.
By putting the Alohas sticker to their Stories, each participant earned social proof and spread the news about the business to their social media following. The brand received over 11,000 new Instagram followers in less than two weeks.
Social buying is a growing trend with several benefits for e-commerce enterprises. It enables you to sell directly on platforms that your customers use on a regular basis, raise brand recognition, and win new clients or even brand advocates.
If you want to boost your Shopify sales with social commerce, employ the following recommendations from the previous post to improve the online buying experience and increase sales.
For more tips on improving your store, check out our other articles here on Autoketing.
In case you’re looking for trustable applications to your Shopify Store, check for the reference resource Shopify App Store
Please keep in mind that the Autoketing Team is always ready to support you. We are a Shopify trustworthy partner.
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