Unforgettable Small Business Branding Tips And Tricks [With Examples]
May 12, 2021
0 minute read
Small Business Branding can be extremely challenging. Doesn’t matter what type of products or services you sell, it can be hard to have a significant impact in any industry as a small business.
However, with the proper small business branding and a solid digital marketing strategy. It makes even the smallest companies can make big waves!
But why are branding and marketing so important?
It takes roughly five to seven impressions to remember a brand name, for starters.
Consumers are constantly being targeted by advertisements and brands after their hard-earned money. It focuses on small business branding is the perfect tool to help you set yourself apart from the competition. Moreover, helping you stand out in the eyes of your potential customers.
Here’re the most unforgettable branding tips and tricks you should start using to make a splash in today’s digital landscape!
Creating Memorable Logos And Graphics
Did you know that choosing the right colors for your brand’s logos and graphics can help improve brand recognition by up to 80%?
For this reason, it’s crucial to take the time to think about things like colors and fonts. Though it’s sometimes seen as unimportant and is often overlooked.
When it comes to creating logos and graphics, you should use colors, themes, and wording that resonates with your audience.
For example, take a look at the FedEx logo! Without reading a single word. Once you see their blue and orange logo on packages, delivery trucks, or warehouses. It would automatically come to your mind the name FedEx.
But did you know they have a hidden arrow in their logo between the E and the X?
Using puns, acronyms, or hidden images in your branding materials is a great way to help make sure your brand will be recognizable and memorable.
Unlike traditional marketing tactics, small business branding storytellers are the process of using a narrative to connect to your audience.
Brand storytelling focuses on highlighting your brand’s values and mission by sharing your stories and the stories of your target audience.
Warby Parker is a brand known for selling high-quality designer eyeglasses at consumer-friendly budget prices. Warby Parker does a great job with brand storytelling.
Rather than simply promoting themselves, they created a brand story about a student who lost his glasses on a backpacking trip. Because the cost of replacing them was high, he spent the first semester of school squinting and complaining about it.
It’s a story that virtually anyone who wears glasses can relate to, ensuring the brand and its values resonate with their potential customers.
Creating Small Business Branding Content
With any type of marketing, the goal is to attract and convert consumers into paying customers.
However, nowadays, creating meaningful, branded content is the best way to impress potential customers. They will see the brand as valuable and practical.
Just like handing out business cards, branded content can help make your brand stand out from competitors and keep it front and center in the minds of those you interact with.
The LEGO Movie is an excellent example of branded content.
Although the movie focuses on a typical storyline and plot, it also shares many of the LEGO brand’s values, inspiring innovation, creativity, and imagination.
But at the same time, it acts as one long, 90-minute brand advertisement.
Making Your Brand Unforgettable
For small businesses, it can be daunting to compete against mega-corporations like Nike, Walmart, and Coca-Cola.
However, it’s possible to stand out with the right branding strategy and make yourself known to the world!
Follow these 4 steps to increase the brand’s recognition and draw potential customers.
For more tips on improving your store, check out our other articles here on Autoketing.
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Author: Miranda Boone