On this era of technology, every business, whether it is a brick-and-mortar shop or online shop on Shopify, has to face high competitiveness.
Thus, to distinguish yourself from the crowded market, you need to make your brand outstanding and different. It is said that improving the customer services is one of the effective ways to promote your brand.
The businesses should focus on creating meaningful customer experiences to attract more potential clients and boost sales. To beat the behemoths, and carve out their own place in the market, they can choose to compete on loyalty and word-of-mouth.
Among many ways to develop the customer services, giving the thank-you to clients who make a purchase from your brand is also an effective one.
In part 1 and part 2, you can know 3 of 6 outstanding ways and here is the fourth one:
Create Personal Connections (With Video)
Try recording a personalized thank you video for your customers if you want to take things a step further. The clients can know how much time you’ve really put in because the great part of videos is that it’s impossible to fake being personal.
The key to thanking customers is to be thoughtful, personal, and genuine.
Because this idea is time-consuming and manual work, personalized videos come across as very thoughtful. Businesses can send videos after clients make a purchase or they are separate interactions entirely.
The special occasions and holidays are the particularly great time to make videos because they allow you to be creative with the theme.
There are many examples:
Popov Leather: the founder and creator, Ryan Popoff sends the new customer a personal video. They are warm and welcoming and showcase the humanity behind the brand although they aren’t particularly scripted.
Wistia: Wistia uses a video signature that includes a little introduction of who they are. These could easily be adapted.
In addition, there are many useful apps to boost your customer services such as facebook customer service live chat, email with love online, sales pop master app, best app currency converter, and discount master free on https://autoketing.com/.
Don’t ignore Part 4 to learn the rest.