One of the easiest ways to build a closer relationship with your customers is to show your sincere appreciation. Remarkably few brands ever take the time to genuinely thank customers for their business although it’s simple.

It’s necessary for e-commerce businesses to find their moments of opportunity when it comes to standing out against entrenched competitors.

When you are running an online store on Shopify, there are many ways to give the thank-you to customers. We showed you 2 of them in part 1 and there are other ways.

Provide free gifts or samples

There is a fact that there is nothing customer like more than a free sample. Thus, one of the great ways to say thank you for purchasing is to toss in a small sample or gift with their order.

The free samples not only are the amazing and effective way to surprise and delight your customers but also showcase something the customer hasn’t tried yet. After trying out your samples, you might even see them purchase in their next order if they like it.

Your job is to be sure to try and match the sample to your customer’s profile as much as possible in order to give them something they can use. Give the samples which fit with the products they buy and sometimes they fit their desire.

Here are many examples:

Beardbrand: this brand will give a couple samples of their top selling products into bigger orders for their followers to try.

HelloFresh: this is a recipe kit delivery service. This brand will frequently pair with brands that they think their clients love. It is a nice surprise and value addition to the meal to receive these little but useful samples.

In addition, the free gifts can be the new items of your companies that you want to introduce to your audiences. Therefore, they have a chance to try it and they may like it. This is an effective way to boost sales.

Furthermore, don’t forget to improve your customer services by using many useful apps such as the best app currency converter, sales pop, email with love by autoketing, discount master app, and facebook live chat help on

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