It’s crucial to make effective marketing plans. Nowadays, online marketing plays a very important role. Customers prefer online shopping to buy in brick-mortar stores. E-commerce is an undeniable trend. Shopify, BigCommerce, Woo Commerce are big platforms where merchants establish shops and sell products. As a businessman, you have to market your online business to attract customers and increase sales. We recommend you a step-by-step process to plan your online marketing strategy.
Specifically, we discuss performance marketing. It is included by choosing objectives, seeking the journey, finding hangout space, discovering benchmark metrics, and selecting the right channel and refining the strategy.
In the step “selecting the right channel”, you choose a suitable social channel as your communication channel. It can be email or phone. You advertise on channels and try to get specific goals like traffic, views, leads or customers.
1. Select the objectives
We use one example to explain performance marketing. You buy an advertisement space and just pay money when somebody reacts to it. Performance marketing is accountable for the business. You calculate what is working and what is not. You see which channels and types of customer are reacting to your advertisements. Set the objective and use channels effectively to achieve them.
2. Seek the journey
You create stages and in each stage, you take a different action. In the awareness stage, you spend how much for impressions and clicks. In the interest stage, you spend how much for engagement. In the desired stage, you spend how much for leads. In the action stage, you spend how much for sale.
If you are selling on Shopify, install sale pop master to build customer’s trust stimulate them to buy more products.
3. Hangout space
This step is about you choose hangout space to apply the advertisements. You select the right place to take the action. For example, you need to find and hire an employee. You must look for on the LinkedIn instead of Twitter. If you want to sell accessories to the younger, you should sell on Instagram instead of LinkedIn. If you sell products through Facebook, you can use facebook live chat help to communicate with customers.
There are two types of hangout space. Social space consists of Facebook, LinkedIn, Twitter, Instagram, and Snapchat. Digital space includes blogs, shopping websites, movie review websites, and song websites.
4. Benchmark metrics
You have to define the standard industry metrics of these channels for your reactions. Investigate Google AdWord industry benchmarks.
5. Tailor the strategy
You implement steps to achieve good performance marketing. You use your creativity and build minimal format on advertisement copy. Specifically, you apply more white space, strict the headlines within the text limit, avoid using more than two fonts, connect advertisement content with landing page message, and take the format for video, static text, carousel advertisement.
You choose a target for a link. You add a link to direct users to a specific site or page. You categorize the advertisement groups based on some standards like the exact match, broad match, broad match modifier, and location.
Determine the audience and A/B test. You also produce a re-marketing list for search advertisements.
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