The sale tips and tricks are important for business because they are the best guide for enterprises in the e-commerce platforms in general and Shopify in particular. In the previous part, you know 2 useful tips and we will show you the rest in this part.
3. Not every customer should be your customer
The best salespeople think that just because a person can buy from you doesn’t mean they should buy from you. Of course, sometimes you aren’t the best fit for customers’ needs although you want the sale. It’s better for you to develop the relationships with customers whom you can serve for the long haul.
Action item: You can create an exit strategy for the customers who give you headaches if it is time to let them go.
4. You are the most important sale you’ll ever make
If your customers respect and trust your brand, they will buy your products. It may be that you aren’t trusted if you aren’t closing sales.
It is crucial to present the best version of yourself. Zig Ziglar said that people listen to you if they like you and they’ll do business with you if they trust you.
Action item: Do a trust audit. Show the colleagues your sales presentation and ask them where you can improve trust.
5. Show your customers what transformation looks like
After customers buy your idea, product or service, they need to see what success looks like. To show customers what that success looks like, Harrington uses something called the Magical Transformation Close.
Before asking questions to clarify, you should start by thinking about their needs. Then show your clients how you selling will magically transform their situation. Harrington has used this method in infomercials for decades. It’s effective and simple.
Action item: Put yourself in your customer’s shoes and think how a transformation look like for them.