If you are an online marketer looking to optimize your e-commerce site for better conversions, this article is for you. Below are some amazing conversion optimization methods that have been released by fellow marketers. The tactics mentioned have worked wonders for them and can also help you improve your Shopify e-commerce website conversion rate.
An outdated website is never used well for anyone. It does not attract attention nor does it encourage people to connect with your brand. Redesigning your website may be helpful to increase sale conversions. Take the example of RTS Cutting Tools, Inc., a manufacturer of special cutting tools. The biggest challenge for them is getting new customers. Their website is nearly 17 years old and lacks appeal. The company has introduced a new and attractive website design, meeting and combining an online product catalog. The development is done in five stages and testing on multiple browsers has been done to determine that it delivers the same great experience across all browsers (Internet Explorer, Firefox, Chrome, and Safari).
As a result, site redesign leads to a conversion increase (measured by citations distributed to potential customers) by 470 percent. So, if you’re struggling to improve the conversion rate for your business, consider your website design carefully from a customer perspective. Does it excite you? Does it give you a reason to buy your product? If the answer is no, it’s time to give it a change. When changing website deals, don’t forget to use the best currency converter app to optimize it.
Images work better than videos
If you ask marketers about something that catches the attention of users right away, you will probably hear ‘Video’ as the answer. However, the image is capable of surpassing video. This is exactly what BrookdaleLiving.com example teaches us. This website offers various community services for the elderly. Their original website design was simple even monotonous and displayed limited information in an unattractive way. It is unattractive and does nothing to encourage visitors to convert.
When they realized that something was wrong with their website, Brookdale teamed up with Fathom, a digital marketing company and planned a complete makeup. Fathom created two new versions of the site – a version with an image of an older woman and another version with a short video of the elderly talking about their wonderful experience with Brookdale. Everything else on the newly created website remains the same.
Continue other methods on Part 2.
After testing three versions (two new and original versions), the image version outperformed the other two. Design with photos has increased by 3.92 percent in conversions (and additional revenue is 106,000 dollars), compared with an increase of just 0.85 percent in the video version. We can conclude that videos work well with some websites but can play a role in disturbing others. You need to research your audience before putting videos on your site. Moreover, since this site targets the elderly, it is important to realize that their audience may not use a high-speed connection. An image works better than a video in such cases. Also, discount products for Shopify and shopify upsell app are two great apps for your website to be eye-catching and help users capture information for discounts.
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