There are a lot of hypes around Conversion Rate Optimization (CRO) and you might wonder if it is true. Well, you’re lucky. We shared in Part 1 and Part 2 about 4 case studies about it. The best part of all is that each of these case studies involves small changes that any Shopify e-commerce store can test itself. Look and see for yourself how powerful the CRO can be.
Change position of CTA
Do you have a clear CTA set on your landing page, but still don’t see the expected number of conversions? This may be due to its location. Placing CTA in the right place (where visitors can see clearly and taking the intended action) is just as important as the CTA text. Take the example of Nature Air. The company’s website has a number of landing pages, but none of them convert in the way the company expects.
The company ran an A/B test on each landing page. And depending on the research results, they moved CTA to a more noticeable location. Ones in which CTA has been moved to a more prominent position have seen improved results. Conversion rate increased from 2.78 percent to nearly 19 percent – a significant increase of 591 percent!
If you have an interesting discount app on Shopify for your visitors, make sure they see it as soon as they land on the page. Placing CTA on the fold is often proven to attract maximum attention. However, use A/B testing to see which positions work best for your visitors.
When people invest in exclusive and expensive items like branded watches, they often care about the guarantee of the product. By adding a guarantee, you can also increase sales significantly as Horloges.nl, a Dutch-based online watch retailer did. The biggest challenge for the company is to win customers’ trust and convince them that they only sell authentic brands.
The company made some modifications in the banner on the landing page for the Casio G-Shock watch line. As a result, there are only a few adjustments in the design, some additional details and two-year guarantees have significantly improved conversions. Average order value improved six percent and revenue of visitors accessing G-SHOCK site was 41 percent higher.
If you handle proprietary or expensive items, adding trust-building elements can help increase conversions. Your customers trust your brand and feel more comfortable buying. Providing security for products and using reliable payment gateways are some ways to gain customer trust.
Preview of Newsletter
Receiving email registrations is a big challenge for many companies. The same case with the World Wildlife Fund (WWF). The organization wants many people to subscribe to the monthly newsletter. However, instead of following best practices, they have done something different and great success in their efforts.
The organization has made simple adjustments to layout landing pages. For example, CTA (‘Sign Up Now’) becomes bigger and clearer, visitors are clearly informed about what to expect from newsletters. And the preview of the newsletter gave visitors a better idea of what the newsletter was about. Moreover, the organization also mentioned users of FUDs (Fears, Uncertainties, and Doubts) about revealing their mobile phone numbers, helping them gain trust.
The number of registrations has increased to a whopping 83 percent. The lesson to be learned is that instead of just telling visitors what to expect, show them the preview so they can better understand what they can expect. FUDs visitor addresses to gain trust, especially when asking for their personal information such as credit card numbers, mobile phone numbers, addresses, etc.
Also, use best currency converter to avoid confusing your customers about the money they will spend.
Stay tuned for more informative posts at Autoketing Blog.