Facebook is one of the sales channels that many shop owners, even managers of corporations, foreign-invested companies take advantage of. This channel can help us reach customers easily as well as promote the image of the company. We can’t negate the great benefits that Facebook brings to us. If you know how to exploit properly, then Facebook will be instrumental in helping you make a huge profit. However, not everyone can do this. This article will help you identify common mistakes when trading on Facebook. Also, try the facebook chat box app by Shopify if you want to connect with your customers easily on your site.
Choose the wrong product
Before start selling on Facebook, you need to identify the item and the prospect. These are two factors that determine the direction of the shop, the process of marketing and sales.
There are usually two ways to choose one. The first way is to sell one product to the other. And the second way is to choose the product that sells to one person. You need to carefully consider the product that you plan to do business with the characteristics and needs of customers. For example, selling clothes on Facebook is much more convenient than selling electronics.
Overuse of tools
There are many tools available to support advertising and sales on Facebook. However, if they are abused, such tools will be counterproductive. For example, many shop owners overuse the function of automatically setting up Facebook accounts and making friends or pouring money into multiple accounts to hopefully have a large volume of potential customers. One thing to keep in mind is that quantity is not consistent with quality. Doing business needs strategy and thinking in the right direction, not just rely on the tool is done.
This is a mistake that almost every online shop owner will encounter. They continually update the article, post the product on their personal page, even tag a lot of people into the article. This makes friends, customers feel bored and don’t care, even removed your account in their friend list.
A professional salesperson knows how to respect his customers. He knows how to attract customers without bothering others. So, stop immediately if you still want to do business effectively.
The not-suitable content
Content marketing has become a familiar term in the digital media age. Content Marketing offers businesses the opportunity to grow, build their reputation, and position themselves as a leader in their field of business. Nothing can stop the customer to read a fascinating article with attractive content. No matter how good your product, if you do not know how to write compelling content, you will fail. So to sell good, you need to know how to write useful content.
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