Shopify store owners wait for not only Black Friday-Cyber Monday but also other holidays of a year. You have to apply many types of marketing strategies to achieve success. Be well-prepared to promote your sales on Black Friday and Cyber Monday event.
Email marketing is very useful for merchants of Shopify. The highest conversion rate came from email marketing last year. We can see the importance of this strategy of marketing. If you are a Shopify merchant, you should consider making an email marketing campaign for this Black Friday-Cyber Monday event. You attract loyal customers and take past customers back. Send them suitable emails of simple and dedicated content. Introduce products you will sell in the holiday along with sale-off campaigns. Don’t forget to send thank-you emails through email with love online.
You must know what you write in emails and send them at the right time. Make a perfect plan and schedule emails. You can learn from campaigns below:
Notify Black Friday-Cyber Monday sale: Before the sale begins, you send detailed information to customers in your email list. Help them understand sale-off deals and tell them about discounted products. As the campaigns start, you send them an email to announce the start.
Notify the end of sales: If you think it’s necessary to announce when the sales finish, you make a plan to send emails. By letting customers know that your discount campaigns end on next days, you stimulate them to buy sale-off products.
Generate the scarcity
The scarcity of products, especially hot products, boosts consumers’ shopping needs. You should announce when a campaign is about to finish. Customers will buy the remaining items quickly. A countdown timer is a good choice to notify shoppers about products’ status. Create discount master can assist you to make the scarcity through ultimate functions.
Unexpected sale-off campaigns
How about creating campaigns for popular products? Customers are surprised by this type of discount. So many customers will come to your store. Although you decrease the price of the products, you still get profit because you have a huge amount of items. Shoppers will not miss the chance to buy a good product with low price.
Reward loyal customers
Black Friday-Cyber Monday is a great event to form relationships with new customers. You also reinforce the relationship with loyal customers. You can create different campaigns to retarget different customers. For example, you give past buyers free shipping discount and give loyal consumers discounted products.
Live chat service
You have more customers on Black Friday-Cyber Monday event. You have to prepare the customer support service to assist them. 24/7 service is perfect and support team focuses on rush hours. If you want to interact with customers via Facebook Messenger, you can use facebook support chat to chat with shoppers.
Make sure that your staff is available after you send marketing emails or notify promotions. Customers often want to know more about the sale-off as soon as they see the discount. You can prepare answers for popular questions to help customers save up time. You build a professional support team by providing customers with quick and courteous responses. You will always be there when customers need your help.
Apply different tips smartly to boost your revenue on the shopping seasons. You can seek them on https://blog.autoketing.com/.