Promotion is essential to every business and it is the best way to reach customers. The social media revolution makes a great contribution to the product advertising campaign. Your online store on Shopify will be more popular and you can make more money if you have a smart advertising strategy.
Promotion means “activity that supports or provides a campaign for a particular product, organization or venture”. I will mention many ways to promote your online store with social media.
1. Have a strong social media presence.
Social media is becoming an essential and popular element of marketing strategies for most businesses. You can start your social media marketing campaign with Facebook and Twitter.
Besides, you must ensure that you have a good presence as well as a clear page with links to your products. To keep up the interest of customers as well as to make your store more visible, you also need to post regularly.
In addition, don’t forget to post links to new products and special offers frequently and engage with your customers.
2. Run contests or sweepstakes.
Running contests and promotions through social media can help you build up a list of customers’ contacts because they have to provide personal information to take part in sweepstakes.
You could have sweepstakes and free attractive gifts and you will get contact details in turn that you can use for targeted marketing.
3. Use paid ads on social media.
You can also buy advertising space to promote your business on the major social networks. This seems to be both quicker and cheaper than more traditional modes of advertising. Make sure the link goes to a landing page with featured products clearly visible.
Expand your social media presence such as Facebook, Instagram, and Twitter because almost users have these accounts.
4. Write a blog.
Having a prominent and well-maintained blog can be a very good way to position your business and your products. In addition, it is also a way to promote your business without paying for advertising. Your posts need to well-written, informative and interesting to get people to read.
Refer many useful apps that can help you manage your online store well in https://autoketing.com/.