You may have noticed the decorations have begun to appear in stores and Shopify e-commerce platforms as savvy entrepreneurs are poised for busy Christmas shopping. Have your online business already prepared? If you sell products online, you will know the importance of understanding trends in your business. One of the most significant seasonal trends of any business year is Christmas. To succeed in eCommerce and stand out from the competition, businesses must begin investing in their digital strategy right now.
Analyze and learn
Your first step is to analyze and learn from the previous performance – which has worked out well for you in previous years. This could include your best selling products and the best day of the traffic. By analyzing this data, you can review what you will do and what you can improve. You can use Google Analytics to help you answer some of the following questions:
- When does my site get the most traffic?
- When do my sites see the most E-commerce conversion?
- Which page receives the most traffic?
- Which leads to the most E-commerce conversion?
- Are there any pages that didn’t perform well in previous years?
The same, you can also determine the top landing pages on your web page in this time and see the page provided multiple conversion in the previous years.
This data can help you find out what products or services to advertise on your website’s homepage. From there, you can select the discount product on Shopify to boost eCommerce conversions. You’ll also appreciate knowing the best time to target your promotional campaigns and which offers the most conversions.
To attract Christmas shoppers, your site needs to focus on Christmas that allows good ranking in search results for Christmas-themed queries. And one that introduces your Christmas product in a compelling and user-friendly way. You can also add other holiday-themed pages such as Black Friday deals. Many British retailers have launched their dedicated Christmas pieces, such as The Range and John Lewis. They will adjust their website to have a festive appearance. You should be so. And of course, don’t forget the tools that aim to boost sales correctly, such as the sales pop Shopify app.
This makes it easy for consumers to find what they are looking for and help them rank better. Searches done during the winter months will vary a lot for searches made in the spring and summer, so keyword analysis is vital at this stage.
Depending on the nature of your business, seasonal SEO plays a vital role in helping you rank for search variations. It’s essential to ensure that you are targeting the right keywords that will drive the most relevant traffic to your site. There are many keyword research tools that you can use to help you identify the best phrases to optimize your page.
Optimize for mobile
As we have seen before, there is a tendency to change towards buying with a portable device. So you need to make sure your site is optimized for mobile devices. Many consumers are browsing the web from their handsets more than ever. They compare prices, evaluate the product and complete the purchase. According to eMarketer, nearly 60% of digital buyers will buy via smartphones this year in the UK.
Explore more information at Autoketing.