Up to 94% of enterprises on Shopify acknowledge that personalization will be the key to marketing success now and in the future, but only 5% of companies use personalization. And if your company is among the 94%, it’s time to change.
When the quality of the product or price is no longer the only thing that customers care, service and business experience brings the factors that directly affect the purchase decision.
Even for loyal customers, even though they do like your product but they are not satisfied with the service, will their loyalty be maintained?
So the most effective way to increase the quality of the customer experience is to personalize the interaction between them and the enterprises. The personalization of the interaction will make customers feel that they are being interested and valued by the business.
Why is personalization is increasingly popular?
The most visible benefit of personalized marketing is increased investment efficiency. One study found that retail websites using personalization strategies had a 19% higher average sales than other websites.
Another important benefit of personalization is the increased ability to attract potential customers. In the age of social networking and other Internet applications, customers are constantly flooded with a variety of information. Therefore, personalized information will help your brand’s marketing message stand out and attract more attention.
Besides, personalization increases the level of customer satisfaction. According to a survey, 64% of consumers would like to receive personalized suggestions when shopping online. In particular, 69% of respondents said they would be willing to provide information about their personal preferences in order to receive suggestions about the right products.
Personalized marketing application
To successfully implement this strategy is not a small challenge for your brand. Managers need the right approach and here are some suggestions for implementing personalized marketing strategies:
- Understand the customer experience: Marketers need to understand how customers interact with their brand. These interactions can occur before, during, and after the purchase.
Do not ignore the loyal customer group, enterprises are often subjective when they think they understand them, but who knows when the loyalty of these customers will disappear?
Sales pop master free app by Autoketing will help managers better understand their customers and know what they need and want.
- Timely response 24/24: The interaction between customers and sellers should take place in two dimensions. Frequent interaction customers are more likely to become loyal customers.
Consumers often appreciate the quick and personal responses, so sellers need to respond as quickly as possible to every email, message, comment … of the customer.
Facebook chat box app – that integrates features such as social network management, real-time notification, automated marketing will be very useful in this case.
Check out our other amazing articles about business management on https://blog.autoketing.com/.