The e-commerce industry performs the impressive growth in many recent years. It continues to evolve at a rapid pace, so e-retailers need to keep up with the trends to be outstanding in the market and make customers happy. One of these latest trends is personalization.
If you have an online store on Shopify, you should follow the trend to attract the consumers and boost your revenue. Personalization in e-commerce means creating personalized shopping experiences for every customer.
Providing a personalized shopping experience to your customers makes a big difference in their overall perception of your business. You can show that care about your customers’ needs by offering a personalized shopping experience.
A research from Infosys said that 86% of customers supposed that personalization has the influence on their purchasing decision and over 31% of consumers polled wanted more personalization in their shopping experiences.
Personalization is a two-way method. It not only helps merchants have the ability to gather customers’ data but also becomes an expectation of the modern consumer.
This type of marketing base on demographics, previous buying behavior, and browsing history. Then, retailers can understand how customers are accessing your website and what they are looking for something in particular. You can know customers’ favorite products, what they’ve bought in the past and when they’ll need to shop for it again. Therefore, you can better tailor your advertisement campaigns.
When you are able to automatically deliver product recommendations and personalized content, you can improve customer loyalty and reduce shopping cart abandonment.
In addition to this, this method of marketing can increase the average order amount. When you provide the personalized recommendations to customers, they will feel fit and spend more money.
In sum, e-commerce personalization offers the better overall shopping experience for your customers and a better chance for you to attract shoppers and increase sales.
You can contact your clients and keep in touch with them through many useful apps such as email with love and facebook chat downloader. Access https://autoketing.com/ for more helpful and interesting articles.