When you have an online store on any platform such as Shopify, you can use the email marketing because it can help you sell more.
The email marketing not only is a powerhouse sales channel but also help you build customer relationships.
By using the email, you can bring the customers to your brand. The best advantage is to increase your customer retention rates by turning one-time customers into loyal fans.
You can increase your profits from 25% to 95% in the increase of just 5% in customer retention.
Here are many types of emails to turn more of your new customers into forever-fans of your brand.
1.Thank You Emails
Saying thank you is a good way to building customer relationships. After customers make a purchase, an interesting thank you message can help you stand out when you’re top of mind for your customer.
You can send the thank you email by using the email with love app. Don’t forget to attach your contact information in the email.
Moreover, you can impress your customers better by sending a quick video saying thank you to every new customer.
2. Shipping Notifications
When the order will show up at their door is one of the most customers’ pressing concerns when they order something online.
The shipping notification emails are expected because they are very important.
You can customize your email notifications including brand logo, color, and even the phrasing of the notification if you use Shopify Shipping. Those options can be found under Settings, in the Notifications section. It allows you to add in your logo, set its size, and add in your brand color.
You’ll need to know a bit of HTML to customize the text. to go right after .”Track your shipment to see the delivery status”, you can add some snappy copy Hit Command-F on your Mac, or Control-F on your PC to open up a search box and you can type in the exact text you want to find. It’s a nice touch to make sure that they’re happy with their order.