The traffics are important to businesses because there are no conversions if there’s no traffic and there’s no profit if there are no conversions. Thus, when you have an online store on Shopify, you need to find the suitable traffic sources for your store.
There are various different traffic sources and blog is one of the popular and well-known sources.
Read these following information to find out what traffic source suits your business, what types of buyers you are likely to attract and how you can target your traffic acquisition efforts more effectively on each channel.
It is said that 409 million people view more than 22.3 billion pages each month. To be honest, a large number of people care about the blogs and read them usually.
You need to be purposeful about your targeting if you want to attract relevant shoppers and generate traffics back to your store through blogging. Thus, you need to be purposeful about where you cast your net.
Content is about solving your customers’ problems, it seems like products. There is a fact that content is shareable and even blindly keyword-focused. So, thanks to the content, your brand can rank higher on the search engine and reach more customers. Although content marketing is the best engine for this, the marketers need to take care of the keyword research and content gap analysis.
Businesses can start blogs with 2 things:
Figure out who your highest quality customers are
Enterprises should consider these three factors: purchase frequency, average order value (AOV), and retention. Besides, find out the strength which attracts users.
Create a destination where those people want to hang out
Conduct some qualitative research to find out what problems people want to solve when turning to your store, their interests outside of your products, and the things they are passionate about. Then, create the blog content based on the answers to those questions.
In addition, in many cases, don’t forget to take care of your customers well. You may need the help of many useful apps on Autoketing such as how to chat on facebook, email marketing, sales pop by autoketing, and best app currency converter.
However, blogging may not be worthwhile for every merchant for many reasons. Explore the reasons in Part 2.