7 Ecommerce personalization strategies to help you create your own
March 19, 2022
25788 minute read
From one-click upsells to dynamic pop-ups and personalized email and email marketing campaigns, here are 7 ecommerce personalization strategies to inspire you.
Did you know that 56.86 percent of people believe that an eCommerce business cannot succeed unless it is personalized? Furthermore, 43.14 percent of respondents believe that customers are accustomed to, and thus expect, a high level of personalization.
According to a recent survey of 51 ecommerce businesses and ecommerce agencies, this is the case.
It is, however, important to understand that ecommerce personalization is both expected by customers and required by eCommerce businesses in order to increase conversion rates and sales.
It’s another thing entirely to put it into action in a way that works while avoiding “stalker territory.”
As a result, we reached out to a few ecommerce businesses, ecommerce agencies, and customers to share their favorite personalization tips and examples.
1. Create personalized homepages
Homepages serve as the entrance to your online store.
Now that potential customers have arrived at your door, it is up to you to greet them as warmly as possible.
And the key to that is personalization.
Online stores, unlike brick-and-mortar stores, can get to know their visitors intimately even after just one visit, thanks to cookies.
You already know a lot about your potential customers if you collect cookies on your e-commerce site. Why not use this information to improve their shopping experience on their next visit?
Personalizing your homepage is a simple trick that helps customers find their way around each time they visit.
Visitors can concentrate on the category of interest and shop without being distracted. It translates to a better shopping experience for them and increased conversions for you.
2. Provide customized guides
Wouldn’t it be great to provide each customer with a personal shopping assistant? But that would almost certainly break the bank, wouldn’t it?
Fortunately, if you run an e-commerce store, this is not the case.
Providing on-site assistance to your visitors in the form of quizzes and size and style guides is an effective way of assisting users in making better purchasing decisions.
What if you remembered the results of those quizzes and tailored your product recommendations to them?
Customers are more likely to purchase something from the items that are more relevant to them, rather than a long list of products that they will never be interested in.
Even if you are not in the fashion industry, you can create quizzes to learn more about the users’ favorite brands or product categories. Remember their preferences and better guide them with personalized recommendations.
3. Show items that have been recently viewed
Sometimes I casually browse through a company’s products (especially when they’re on sale), but I don’t feel compelled to buy them.
Even though I have faith in my visual memory, I doubt I can recall all of the product pages I’ve visited…
And it’s a pity. Because visiting a product page indicates that I am interested in it. So I could use some assistance from the store at this point.
Customers who returned to the site noticed the “Recently viewed” section on the homepage, which displayed the products they had looked at the previous time.
In a subtle way, the company reminded customers of the items from their previous session and invited them to reconsider them.
The company assists them in having an uninterrupted shopping experience by personalizing the homepage based on their previous sessions. Furthermore, it increases their likelihood of purchasing those products.
This allows them to discover more items from a wide range of product categories that they may be interested in. And for the company, it means more sales and conversions.
4. Utilize dynamic offers in banners and pop-ups
According to Databox, the most efficient way to do ecommerce personalization at scale is to create dynamic offers based on user behavior, primarily through banners and pop-ups.
“One amazing example of customer personalization is automatically updating your homepage banners to promote relevant deals and products based on a customer’s previous purchases,” says Christopher Moore of Quiet Light. This way, you can demonstrate to your customers how much you value them. It’s similar to walking into your favorite store and being greeted by name and shown the best deals in your favorite section. This type of personalization assists the customer in getting where they want to go and increases the likelihood of a purchase.”
BlueTuskr’s Andrew Maffettone adds, “I’m a big fan of personalizing pop-ups based on where a user came from.” For example, if we decide to run a sale on Instagram, we like to personalize the pop-up so that it is relevant to the people who came from Instagram looking for that sale. When we can customize the first thing a user sees when they land on the website, we almost always see an increase in conversion rates.”
5. Create bundles for relevant products
One way to add a layer of personalization and increase average order value is by creating bundles and packages.
“Amazon’s “frequently bought together” box, for example,” says Richard Clews of Pants and Socks. It’s incredible because it upsells products in a helpful way. Assume you’re looking at a book and don’t realize it’s part of a trilogy. Amazon will display the next book in the series so you can read them both in order. Another example: when you’re looking for brushes on Amazon, it will show you toothpaste and floss. You don’t have to look up the proper toothpaste or be concerned about forgetting to buy toothpaste. Amazon will notify you. I’m now considering adding the same feature to our website to help people find matching pairs of socks, underwear, and loungewear.”
6. Personalize your email marketing
I’m sure you’ve heard that email is one of the most effective e-commerce marketing channels.
In fact, for every dollar spent on email marketing, $38 is generated.
Hopefully, email is already a significant component of your marketing strategy. When you add personalization to the mix, you can get even more out of your emails.
Here are four simple personalization techniques you can implement in your email strategy right away:
- Customize Email Subject Lines
- Birthdays and anniversaries should be celebrated.
- Sending Emails Based on User Activity
- Reactivate Dormant Leads
7. Use chatbots to send personalized recommendations
To provide additional customer service, most ecommerce brands have live chat enabled on their website and/or on social media platforms such as Facebook. You can then add a chatbot on top to provide personalized recommendations.
“The implementation of chatbot technology, which can often make intelligent product recommendations based on the user’s past behavior, is one of the best methods of eCommerce personalization,” says Roy Morejon of Enventys Partners. “Real-time support combined with personalized, data-driven information can impress and retain buyers.” You can even do it without AI – a simple live chat with a customer service representative who can assist a consumer in determining what is best for them is a powerful enough personalization technique.”
Conclusion
Personalization of e-commerce is not a passing fad. It’s staying with us.
Keep in mind that your customers want a more personalized shopping experience. In exchange, they are willing to share personal information.
You don’t even need to consider the technical aspects of personalization.
With a little personalization in your marketing, you can increase conversions and sales revenue.
For more tips on improving your store, check out our other articles here on Autoketing.
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