Each and every day, people send 144 billion emails, so email marketing is still one of the elite channels for business communication. A stand-out message is critical for the customer to click your email and access to your online store in Shopify.
There are many pieces of advice on email marketing strategies to get succeed in selling online.
- Personalize your email without using the recipient’s name
You should not use “Dear [INSERT NAME HERE]” anymore. The research by Temple’s Fox School of Business suggests that the practice of personalized email greetings not only is ineffective but also could be harmful.
Many consumers can be wary of emails with personal greetings based on the high level of cyber security concerns about phishing, identity theft, and credit card fraud.
However, with loyal customers, the personalized email with their favorite products can make them feel triggered and have positive responses. Thus, you can increase your revenue.
- The long and short of subject lines
The subject line usually has from 60 to 70 characters. It is called the “dead zone” of subject length, according to marketers. The concise and attractive subject will attract customers, so the open rate of the email with an attractive subject is always higher.
In addition, the engagement with subjects like “Hey” and “Wow.” is incredible.
- 8:00 p.m. to midnight is the prime time to send your email
The quality emails may be built during business hours, but the top email strategy is to send at night. It is said that the emails with the best open rates aren’t being sent from 9 to 5.
Experian Marketing Services found that the email received from 8:00 p.m. to midnight has the best open rate. This time is not only better for the open rate but also for clickthrough and sales.
- The best content is free content: Give something away
The consumers love something free, so you can offer them a discount, a gift, or a free template. Bluewire Media proves that the emails with freebies have the highest rates for opens and clicks.
- Send email on the weekends
Sending the marketing emails on the weekend is also a great advice. People may not have to go to work on Saturday and Sunday, so the volume of email sent on the weekends is low, that can help those messages stand out more.
The weekend is not as overwhelming a winner as the 8:00 p.m. to midnight time of day but it outperforms the weekdays.
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