Using urgency and scarcity in marketing will help to boost your store conversion rate, hence skyrocket revenue to the maximum if used correctly and designed properly. People buy with emotion and justify their purchases with logic. Scarcity takes advantage of supply and urgency leverages on-demand. The contributing factor for scarcity ignites the very powerful emotion […]

Happy and satisfied customers always want to share their shopping experiences. And most people decide to make their purchase after reading positive customer reviews on the website. When you share your customer’s real-time experiences on your website, social media, blogs, etc. It shows brand warranty and promotes a sense of trust in the minds of […]

Global expansion is booming, and buyers nowadays need more personalized purchasing experiences, merchants have to continually seek ways to build trust amongst global audiences. You can achieve this by offering full translations of your store’s pages, allowing customers to transact in their local currency, and offering several payment and shipping options that are recognized and […]

In this digital world, speed is king. From instance shipping to immediate access to product or service, customers want everything now – and usually, they will get it. However, when it comes to customer service, this is not the same case. Research shows that the average response time for customer service requests on social media […]

Online marketing continues to grow every day. The market needs new trending digital marketing methods to catch the interests of the target audiences and transform them into sales. Old marketing trends like SEO & Email marketing still continue to provide benefits for online merchants. But, there are many other trends to follow this year to […]

Every e-commerce store is created unique. Some online stores only include the basic, while others are fully packed with various features. But, it’s not about how many features that your website has that matter – It’s about the effect that those features in converting visitors into your customers. An online merchant knows the importance of […]

Personalized product recommendations are an essential part of any successful retailer’s e-commerce strategy, also helping customers discover products that are most relevant to their interests and reduce barriers to purchase. Displaying recommendations should be a priority when setting up your Shopify store. When used efficiently, product recommendations can completely transform customer interactions, creating a fluid […]

Covid-19 has had a major effect on all of the business, people’s routines and lives have been greatly impacted. No matter what businesses you are in, some losses are unavoidable since people feel insecure about their finances threatened, browsing, shopping, or comparing goods and services don’t always make the priority list. All of this means […]

There are tons of difficulties when starting a business, we all know this, you have to invest time and effort in your store and get everything ready for launch.  When it comes to promoting your business and increasing your sales, you will wonder how to drive more traffic to your online store. Is there a […]

The COVID-19 Pandemic shifts the world by storm. Due to the quarantine measures, the eCommerce trends are rising. Harley Finkelstein, Shopify’s President announced that in 2020, the eCommerce industry had gone from 20% to 30% which is what was expected in 2030. Shopify has also changed to adapt to new eCommerce trends in 2020. So, what trends will go and what will stay? […]

As a merchant, you have thought of how to boost sales on Shopify multiple times. If you Google the keyword, boost sales with Pop-ups will guarantee to appear on the top search. Though it has been a controversy over Pop-ups, their benefits to the eCommerce business are undeniable. What’re Popups? A popup is a piece […]

It seems like the term Instagram Marketing has become familiar these days. Instagram was launched in 2010 and it changed the digital world. Everyone and their pets were on Instagram. Afterward, merchants snapped the marketing opportunities and put their business in the spotlight.  Learn when is the perfect time to post your content on different […]