Your call to action (CTA) is the most essential part of your marketing campaign. It’s also the difference between losing a potential customer and making a sale.  In this article, we’ll show you how to create persuasive calls to action. We’ll do this by going over: What is a call to action Common types of […]

Negative reviews may seem like bad news for your e-commerce store, but in fact, they are not! When you sell anything, you are bound to have unhappy customers. And that’s okay. Having negative reviews can be a blessing.  “We don’t live in a five-star world” -Matt McGee You might have considered a strategy to power […]

Facebook Messenger is the number 1 marketing channel in the world because of its large number of users through Facebook Marketing! And if you quickly seize this opportunity, it will be easier for you to gain a competitive advantage over your competitors.  Facebook Messenger makes it easier for online businesses to provide direct one-on-one customer […]

With the role of e-commerce gaining more and more significance as means to do business in these trying times of the COVID-19 pandemic, shipping has become its most valuable partner. However, the shipping costs have a notable influence on customers’ purchase decisions. In this article, we will dive deep into How to reduce shipping costs […]

Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users daily. One-third of the most viewed Stories come from businesses and 60% of users discover new products through the platform. If you haven’t been using Instagram Stories for your eCommerce business so far, let me tell you this Instagram Stories function is […]

Shopping cart abandonment is one of the most crucial problems for online businesses to resolve. With more than 70% of online shopping cart abandonment, the problem is running rampant in the eCommerce market.  For every 100 visitors to your shop, that means 68 of them are walking away. It’s also difficult to mitigate the risks […]

Small Business Branding can be extremely challenging. Doesn’t matter what type of products or services you sell, it can be hard to have a significant impact in any industry as a small business. However, with the proper small business branding and a solid digital marketing strategy. It makes even the smallest companies can make big […]

If you’re looking to survive through the pandemic and grow your eCommerce business, expanding beyond your borders could be a great next step—but that means you need to find out how to ship internationally.  To do international shipping right, you’ll need a strategy that works for you and your business. You don’t need to know […]

This April marks the official launching of the Product Reviews Autoketing. We are thrilled to share with you the new customer testimonials and social proof standard that we’ve been working on and spending time and effort to research, develop and bring to life! We’re here to help Shopify’s merchants easily gather real, quality reviews from […]

Influencer marketing is one of the best ways to grow your Shopify business. It has an excellent return on investment (ROI), estimated to be around $5 for every $1 spent. Market analysts expect it to be worth $13.8 billion in 2021.  About 50% of brands that use influencer marketing have eCommerce stores. If you’re not […]

What are Promo Videos and How to boost your SEO with them? SEO is the process of ranking your website content so that it’s more likely to be displayed in the search engine result pages or SERPs.  This is typically done by including keywords in your site content, meta descriptions, title tags, etc.  However, with […]

TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Within five years, TikTok has more than 2.6 billion users worldwide, 100 million monthly active users within […]