In the past, if businesses want to reach big global audiences, they need resources and the budget to carry out big marketing campaigns. However, nowadays, thanks to the smart use of technology, businesses on Shopify or other platforms can reach a large number of customers with the lower cost.
What is Marketing Automation?
Marketing automation occurs when businesses deploy the technology to automate marketing activities, workflows, and strategies. It helps marketing more relevant and ensure a higher ROI on marketing cost and time.
The marketing automation helps enterprises achieve a consistent growth rate when it is done properly.
How will it save you time and money?
While your sales team focuses on your existing leads, the marketing automation systems can nurture more prospects in the background.
Because it eliminates the need to send out individual emails to each prospect, this saves your valuable time. Instead, the marketing automation can send the personalized emails which are triggered by your prospect’s actions.
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For instance, if a customer clicks a link to items in your email, they will automatically be dropped into another campaign which you built before. Then, the clients can be drip fed content related to that product. Thanks to this smart technology, your potential customers are receiving content that is relevant to them.
In addition, through automatic tasks and reminders, automation will save you time. Because the automatic system uses the automatic reminders and tasks to follow up with prospects, you don’t have to trawl through the system searching for different audiences to call.
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The tasks are set automatically based on certain triggers. For example, the system will automatically set a task for you to call your customers after they complete a certain action.
Moreover, because those tasks are linked directly to the prospect’s contact details, you can save valuable time searching for the prospect.
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In addition, you are able to generate leads easily by the marketing automation systems with no extra cost using web forms. You just need to spend a couple of minutes creating your web form and copying it to your website. Then, it appears on your homepage or landing page and you can collect telephone numbers, email addresses, and any other custom information you need. This works in the background and it doesn’t need your sales team to lift a finger.
For a resource-limited company, marketing automation can work very well. It makes better marketing results by nurturing your leads in the background and automating repetitive tasks at an extremely low cost.
Moreover, even big businesses with unlimited resources will find the great efficiency of marketing automation in marketing. Why don’t you try it for yourself right now?
Read more useful articles to develop your business on https://blog.autoketing.com/.