The drastic growth of e-commerce and the form of online shopping on Shopify have made the competition in this industry more acute. Consequently, the creation and maintenance of customer loyalty are essential.
When customers first buy your product, they probably have a need or have used the product that they bought before. For some reason, they have chosen your company. Maybe it’s for the price, or they cannot find the product they need elsewhere.
Whatever the cause, seize the opportunity to make them become loyal customers of your products. But consider carefully the way you attract them from the beginning, otherwise, you will lose them in the same way.
Any product has a competitive price and quality. However, in addition to this, several other factors also affect customer loyalty.
Here are the top 4 factors:
Customer service quality
The quality of service is the difference between the customer’s expectations of service and their perception of service results.
Previous studies of online shopping also show that quality of service affects customer satisfaction and indirectly increases customer loyalty.
Businesses should consider attentive customers, enthusiastic counselors with friendly and cheerful attitude. Do not forget to thank customers who bought your product.
Website quality is the characteristics of the website meeting the requirements of customers when shopping online.
A good-quality website will strengthen the relationship between the seller and the buyer, increase sales and increase customer loyalty as customers visit the website more and more.
Website quality does not directly affect customer loyalty when they shop online. However, this factor directly affects customer satisfaction, which in turn indirectly affects customer loyalty.
Customer satisfaction is the sense of satisfaction that customers have during the shopping process. Satisfaction is the customer’s evaluation of the product or service received that meets their expectations.
If products and services meet expectations, customers will be satisfied. Satisfaction is an important factor in retaining customers and strengthening loyalty. Satisfied customers tend to be more loyal and less likely to switch to competing products or services.
Customer satisfaction is the most important factor that directly influences customer loyalty when shopping online.
Trust in online shopping
Trust in online shopping is the level of customer trust in online transactions or online sales channels.
In online shopping, it is especially important to create loyalty because the customer lacks direct contact with the supplier to complete the online transaction.
The positive influence of online shopping trust on loyalty is reflected in the increased spending, purchase intentions and customer re-purchase.
Sales pop master is one of the best apps to help reinforce customer trust, download free and try it.
You can find some tips to manage your business on https://blog.autoketing.com/.