It is crucial to have a great business name for your online store. It can be a brand’s most valuable asset and it contributes to driving differentiation and speeding acceptance.
Enterprises need to give the right name to help it stand out from the crowd. This name should be short, simple, and different. It’s important for you to create the outstanding name when you have an online store on Shopify.
Keep it short and simple
There are several reasons to have a short, snappy name. It’s memorable, easy to pronounce. Besides, the name also needs to effortlessly fit in the header of your online store’s homepage.
However, it is challenging to find the appropriate name. The names that are appealing to you will also appeal to others. There are many chances for the creative, compelling brand names.
Here are a few strategies for you to try when naming your online store:
You can use the different combinations of short words. It can be more memorable to combine two short words that rhyme or that are alliterative. The brand name can’t be the real words but it needs to be instantly recognizable.
A word with personal meaning is also the good choice. It can be your other name or your pet’s name or even your own name. It’s also a smart idea if your store relates to furry friends.
You can make your store easier to identify by using a personal name. However, sometimes, the stores built on personal brands may be more difficult to sell.
Enterprises should discover the names taken by the direct competitors by conducting market research. After that, try to come up with something completely different.
It’s challenging for businesses to give a name that reflects your niche and the type of products you’re selling, without your business name mirroring your competitors. This means that when others ‘zag’, you have to ‘zig’ if you want to be different.