The Net Promoter Score (NPS) will come up again and again in discussions of how likely it is that a business will grow. This way seems to be the best one to understand how loyal a business’s customers are.
The Net Promoter Score can be used by any size of business from a one-person shop to an international corporation. If you are running an online store on Shopify, you may need it.
And here are the ways to measure the NPS
The 0-10 scale of the NPS survey is divided into 3 parts.
Promoters are those who respond with a score of nine or 10. They are the most loyal customers who are willing to recommend your business to their co-workers and friends. Moreover, they are more likely to engage in other high-value behaviors like choosing your company over a competitor, making repeated purchases, and remaining loyal customers for a longer time.
The people, who choose a score of seven or eight, are known as a passive. They can take part in a mix of high-value and low-value behaviors or do nothing at all.
Besides, those who are known as detractors fall in the 0-6 range. They are less likely to express high-value behaviors. They seem to not refer your company to anyone and may even recommend against it.
By subtracting the percentage of clients who are detractors from the percentage of clients who are promoters, you can calculate your actual NPS. The passives count toward your overall number of customers which reduce the percentage of consumers who are either promoters or detractors and pushes net scores toward zero.
Your NPS can be as low as -100 and as high as +100. A score above 50 is considered excellent and anything over zero is considered a good result.
In addition, to drive sales, you need to focus on the customer services and optimizing your website.