In the era of social media, influencer marketing is becoming more and more popular. It seems to be an effective way to bring your brand closer to a huge number of audiences. If you are running an online store on Shopify or other platforms, you can take advantage of the influencers to drive more sales.
The influencer marketing is used widely in many social channels.
When the ability to build an owned audience is democratized, creators including bloggers, YouTubers, Instagrammers have amassed large followings and attained a status that was once reserved for real celebrities.
The influencers are paid an amount of money to promote your product or brand.
However, nowadays, there is also a large number of micro-influencers (with around 100K followers or less). Thus, the brands have different choices which suit their businesses.
For instances, the big name influencers need to be paid from $3000 to $100,000 for a post or campaign but the micro-influencers generally cost much less. They cost just a few hundred dollars to nothing more than a freebie of your product.
Thus, you should consider your budget to choose the suitable partners. Moreover, you also need to care about their type of audiences. For example, if you are selling the makeup or skincare items, you need to work with the beauty blogger. If your products are the fashion items, your partners are the fashion bloggers. If you sell food, you should pay for the food bloggers.
In addition, the micro-influencers also tend to have more engaged audiences than bigger influencers relative to their total following.
If you choose the right partners, you have a good chance to reach new potential clients and boost more sales.