The world of marketing is becoming more and more developing such as a game-changing feature that makes a familiar social network feel fresh again, update to Google’s search ranking algorithm or a new way to connect with customers. Thus, entrepreneurs and marketers to keep up to improve their online store on Shopify and drive sales.
Live video is an advanced feature of marketing: a deeper way to engage your audience
Live video allows enterprises to share an experience moment-by-moment with a large audience from all over. Besides, you can also invite them to comment and participate in real time.
Meerkat and Periscope were considered innovative for streaming live video straight from your phone two or three years ago. However, nowadays, live video is featured on many major platforms, including Facebook, Twitter, Instagram, and YouTube.
Besides, to cater to a fast-growing entertainment industry including over 2.2 billion gamers around the world, there are also gaming-focused options like Beam (now Mixer) and Twitch.
Thanks to the live video, brands can let their audiences ask questions and say in the direction that the stream takes. This adds up to a deeper level of engagement. Sometimes, the viewers can still watch these live videos after the fact.
Live video’s execution can be effectuated in a mobile phone or laptop. In addition, brands and creators invest time and effort into the concept and production.
Thus, the live video can help increase the interaction between business and customers. Then, you can reach more potential clients and promote your brand.
In addition, the way you treat your customers also plays a significant part in the success of your business. Give your best shot to give them the great customer services and experience.