What Makes An Effective Email Marketing Campaign?
August 1, 2018
0 minute read
In the era of chemical technology, email marketing is widely used than ever. If you have an online store on Shopify, the email marketing can help you convey the information to prospective clients. Besides, customers not only read it, but also click it, share it, and recommend it to the friends.
The effective email marketing strategy can help the business attract a large number of customers and increase sales. The marketing email need to be cleverly written to attract attention in busy inboxes. Your email campaign should have the following three things to achieve the best results.
Personalization and Imagery
Marketing emails need to be filled with interesting graphics and personalized to the reader. Few people want to read emails that simply gives them a wall of text or are addressed “Dear Sir/Madam” — as opposed to their first or last name. The receivers can quickly understand the point of the email based on the visuals.
Effective email marketing campaigns are designed for all devices. The users can read their emails on desktop, tablet, and smartphone. It’s important that email campaigns should be designed for mobile devices. The quality is known as “responsive design.”
There is a fact that more than 67% of emails today can be read on either a smartphone or tablet.
An Appropriate Call-to-Action
Exceptional marketing emails need contain a meaningful call-to-action (CTA). If brands are taking up subscribers’ inbox space and time with another email, every message must have a point to it.
The internet users receive multiple emails per day, so why should they care about yours?
All entrepreneurs need to build a perfect plan to set up a successful email marketing strategy. Make your email address even more delightful to attract more customers and increase revenue.