In an age of microchips and high tech, the barrier to start an eCommerce business has been narrowed and almost disappeared. Now, everyone can set up a web page, arrange a Shopify dropshipping agreement and try their hand at online retail. Are you following any kind of marketing ideas that run your business well up till now?
Therefore, how entrepreneurs can get goods in front of potential customers in their buying decision cycle at the most opportune moment, what is the best way to stand out of competitors. Here are marketing strategies that help your eCommerce store to gain massive sales.
When to announce late spring sale
For your upcoming Spring Sale, make sure to create a dedicated catching-eye page in your online store.
Make your summer sale more conscious by announcing it through all common digital marketing channels:
Email Marketing (announce the sale by sending to your Thank you Email)
Display Ads (create banners retargeting your customers and newbies)
Create Facebook/Instagram ads
Don’t restrict yourself to these outlets. Be more creative to get your sales accessible through all platforms where your customers are most hanging out.
Flash sales are basically to sell surplus stocks at lower prices than average and last only for a certain period of time
Flash eCommerce sales are an especially effective tactic for selling out-of-season stock or under-performing product lines that literally take up space in your storage room. In this late spring season, it is such a good chance to apply this strategy to boost sales and attract more customers to get access to your store.
Take a look at one of our best Shopify Quantity discount app.
Games and giveaways
Games and giveaways probably catch the interest of your customer with both curious and immersive elements making them one of the most engaging and potential types of marketing that you can exploit. These are also a great opportunity for you to show off your goods to a wider group of people-particularly if you pick a winner based on the number of entries these respond to by offering a shareable referral link.
Offer low-priced products
In eCommerce, the toughest things may be to found and build trust with potential clients so that many merchants and then they can have faith in the goods and come back the next time. You can solve this by providing free samples of your product for the shipping price, or an incredibly low-priced product where you don’t make a profit, to get more customers to get your quality goods into the hands.
See our must-have shipping app Shipping Bar Master, which offers automatic shipping campaigns when your clients reach a certain purchase threshold.
Exclusive or complementary cross-sells
Cross-sell is a perfect way for eCommerce stores to raise their average order value by providing unique items at the time of purchase to attract potential customers.
Cross-sell not only helps raise your awareness but also lets your customers get the extra support they need. The creation of cross-selling requires some thought. You should take the time to imagine how the process could operate in your company and in the clients ‘ case. Reflect on those keys to provide the customers with the most helpful suggestion: segmentation, relevance, and timeliness.
Whatever form of cross-sell you choose, the most successful ones have flexibility as well as intelligent automation to tailor the deal for each customer.
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