Social media continues to give brands opportunities to communicate with customers through a wide range of channels, indifferent and exciting ways. So of course, mastering social commerce in 2020 will be all about building a more immersive virtual online shopping experience using the voice of the customer.
With all the feature advancements that are made, social media can help commerce businesses deliver an ingenious and superior consumer experience. At the same time, requests from customers often shift from time to time, making it impossible for social media sites and organizations to deal with them. Consumers are searching for a one, where they can satisfy their demands for browsing and shopping.
And social commerce has become as a counter mechanism for fulfilling these client demands by combining shopping interactions with social media surfing.
Why social commerce can help
The number of people online, on the web and on media, is rising from year to year. According to the 2019 Global Digital Report: The number of internet users worldwide is 4.4 billion, a rise of 9.1% year on year, the number of users of social media worldwide is 3.5 billion, up 9% year-on-year, the number of users of cell phones is 5.1 billion, up 2% year-on-year.
Therefore, in today’s world, social trading is a much-needed feature because it shortens the purchaser’s journey of investigating, locating, comparing, assessing and purchasing a product from various web pages and websites.
Another survey conducted by Bloomberg:
7% of e-commerce shoppers believe social media helps them make a shopping decision.
1 in 4 business owners is selling through Facebook.
40% of merchants use social media to generate sales.
30% of consumers say they would make purchases directly through social media platforms.
This concept is used by the most successful companies to invoke a true sense of connection and closeness between customer and brand as a tactic to boost sales through social trading.
Therefore, if you want to go beyond simply establishing a meaningful presence on social channels with the help of social commerce, here are a few most updated trends to stay on top for 2020.
Monthly active users of selected social networks and messaging services worldwide. Source: Statisa
Stepping up integrated e-commerce projects
Social commerce is continuously developing, some of the established platforms (Shopify) are looking for a series of ways to enhance their eCommerce capabilities by connecting with social commerce. Instagram and Facebook are just two examples of cooperating platforms working on built-in eCommerce projects, hoping to keep pace with upstart social commerce apps.
More precisely, with Instagram expanding to 950 million end-2019 users, it’s obvious that your consumers have turned their focus to visual content. Your winning strategy to become a brand that explodes on Instagram is to be visually oriented, relatable, and authentically “on-site”.
Today’s best marketers aren’t just looking for numbers, they’re also after customer interaction that propels their brand through word-of-mouth marketing. They realize that less dedicated followers trust more than a lot of passive ones. After all, loyal consumers are most likely to associate with your brand and live your lifestyle on the brand.
Find micro-influencers to your brand
Drive growth with influencer marketing is an effective trend. In addition to user-generated content that is entirely organic, many advertisers choose to partner with social influencers to get their goods seen. This is nothing new in 2020, but it remains a phenomenon that can produce results: 17% of companies invest more than half of their marketing budget on influencers and 89% claim that influencer marketing ROI is either equal or better than other channels.
As an eCommerce business owner, you do need to understand how micro-influencers can help promote your company. When all goes well, this is a cost-effective choice which can also have a huge impact on your overall strategy.
See more: Facebook Chat Box
Empower your customers by sharing their generated content
Content created by users is an insightful way to engage existing customers, create trust with your audience and attract new users. For example, if your business account is tagged in an Instagram post by an excited customer, it should be shared on your story to drive engagement. This has become a common marketing tactic across social media channels, regardless of the size of a business, and it is a step that can be helping to your business.
When social media continues to expand and develop, social commerce will follow, offering more options and ways for customers to search and shop through various social networks. Whereas the main networks have streamlined their social exchange offerings, new entrants like TikTok are starting to test and innovate, targeting a growing number of younger customers moving away from the current leaders.
If you want to keep up with all the business trends for the new year, check out our analysis of 2020’s major at Autoketing.