Instagram is one of the most popular social platforms that help you in business. When you own an online store on Shopify, you also need many social accounts to bring your brand to your clients and boost your sales.

Links don’t work in Instagram captions and photo comments so you can put a working link that takes users to a website in your profile. You should change the default link in your bio to that page and note this information in the caption.

Remember that your posts need to relate to your brand. Create the good-looking and attractive images to draw the attention of customers.

One of the most effective ways to advertise your website is to run giveaways and promotions. Firstly, you need to post an image advertising your giveaway, sale or contest. After that, ask your consumers to repost it with a specific, custom hashtag to enter.

This type of promotions let your customers and followers market your brand for you by talking about your promotion on their personal pages. However, make sure you’re following rules and guidelines if you do decide to run a contest or sweepstakes.

Interacting with customers and followers by responding to other users’ comments. It shows that you are paying attention and care about what they say.

Besides, Instagram’s algorithm favors posts and users with high engagement rates. If your post has the high engagement rates, you have more chances to reach more customers.

In addition, the influencers who have large followings can promote your business. The influencers will market your products to their followers in a natural way and you will pay them.

Use polls and other features to know the needs of your clients.

You may need to use the IGTV- a feature that shows long-form, vertical videos. Instagram added a payment feature for select users from May 2018. It allows users to buy things without leaving Instagram.

In sum, Instagram is a useful tool for your business.

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