With businesses, holidays are good ways to boost sales because buyers are willing to pay lots of things for their families, friends, lovers, and themselves. They even love downloading something which is related to discount promotions like discount app on Shopify. However, the bad news is that business leaders have to keep them come back after holidays. This is a hard part that any business owners do not like and a big task for marketers. How to leverage this situation?
Use re-marketing strategies
Re-marketing is a special term that a company uses pieces of code from social media and search engines. The codes can make a custom audience like real people which audiences have viewed your web page. This combatant allows you adding advertising in social networks and the search engines naturally.
For those who visit your website for the first place, they will find your brand out all of the time from other web pages. This is a smart practice that enhances the volume of users hit your shop again over many years. Your prospects or clients often remember your brands and they may return to your store in a day that you do not know.
Unluckily, small businesses tend not to utilize re-marketing tools in their plans because they cannot recognize the potential in this technique.
If you want to maintain your sales at a great level, you will need to undertake this method. Create a custom audience to all of your websites that you want to enlarge traffic. After that, make the advertising in Google or Facebook in the shopping ad category to boost your bid. By doing this, audiences or clients also find your shop again through keywords.
Start your email marketing campaigns
Thanks to holiday seasons, you are able to receive tons of email addresses from customers and possible ones as well. Please keep in mind that you need to store real databases for yours.
This is because you need to kick off the email marketing campaign after-sales period like this season. Do not buy any database from other agencies because you do not know the quality. You have no idea about the real numbers of people own those addresses.
Discover trendy keywords and hashtags
You take care of your websites and email system is not wrong. Nonetheless, you are missing another thing. Where is your social media? What should you do with your Facebook page or your Instagram profile? Along with new posts to these social networks, you can do more things. Why do not you think of hashtags? Hashtags are looked like keywords to help viewers reach out your websites.
Write many hashtags are not difficult, but narrow them down is a bit challenging. To avoid this issue, you should figure out new trends in your industry and related ones. Put some trendy hashtags in your social media may let fans find your brand naturally.
Selling something on the e-commerce platform is always new even if experienced people should also update new things day-by-day. If you are a new player, you will need to “digest” lots of tricks on How to sell online category.