Top 5 Instagram Stories Ads Tips Appealing to Customers
May 22, 2021
5982 minute read
Instagram Stories Ads are a powerful marketing tool, providing access to over 500 million users daily. One-third of the most viewed Stories come from businesses and 60% of users discover new products through the platform.
If you haven’t been using Instagram Stories for your eCommerce business so far, let me tell you this Instagram Stories function is a must in 2021!
Instagram Stories help businesses in their marketing to improve their engagement, visibility, and content. Instagram Stories are a fun activity with plenty of benefits for your business. During the day you should express as much as you want with as much imagination as you want. Also, it’s a straightforward process.
As merchants, you have to wonder why we should pay for ads when it’s free of charge to publish an Instagram Story. However, only those who like or follow you will see your Stories. Therefore, Instagram Stories Ads will help you meet more potential users.
Below we highlighted the top five amazing examples of Instagram Stories Ads that show best practices from leading brands, as well as ten bonus examples to give you even more ideas.
What are Instagram Stories ads?
Instagram Stories Ads live within Instagram Stories and appear like a commercial break between your friends and family’s video content. The only difference is that a brand has paid to place them there.
Stories ads are full-screen and vertical, just like Instagram Stories, and sit on top of your Instagram News Feed. Like Instagram Stories, they can be still images or 15-second videos.
Instagram has seven objectives for Instagram Stories Ads, which you can select when you build your ad:
- Video Views: Encourage as many people to view your video as possible
- Traffic: Send the most amount of traffic to your website or page
- Conversions: Drive conversion metrics like email signups or sales
- Mobile App Installs: Get users to download and install your app
- Lead generation: Open up a lead gen form that automatically fills out the users’ information
When you create an Instagram Stories Ad, you’ll need to select from one of the seven marketing objectives to shape the tone and style of the ad.
Why use Instagram Stories ads?
Instagram Stories Ads look like regular Instagram Stories, blending in organically as users tap from video to video. This makes Instagram users generally more open to advertising compared to other platforms, especially if the ad is engaging and well-crafted.
Another benefit to Instagram Stories ads is the high number of users who could potentially engage with your brand. How does an advertising reach of 849.3 million daily users sound? Probably like a solid return on investment (because it is).
PS: That’s 14% of adults aged 13 and over. And Instagram’s ad reach is growing fast, with a 5.9% increase quarter-on-quarter as of late 2019.
And sure, you could post regular organic Instagram Stories from your brand’s business account any time (and you should have a strategy for that channel, too). But, Instagram Stories ads are particularly effective at helping you reach new people who don’t already follow you.
How to create Instagram Stories Ads?
- First, people who voted will likely go to the Ads Manager to create Instagram Stories Ads and choose whether you want a directed creation or a simple creation.
- Next, choose the targets you wish to achieve through your advertising.
- Go to section Placements and choose between Automatic or Custom ad placements.
- If you want to reach a given audience, add audience filters.
- Upload your files, finish your ad formation and test the preview before publishing.
Top 5 Instagram Stories Ads Tactics to boost conversions
Using high-quality photos and videos
Instagram Stories are a visual network, you must post visual content of high quality that is easy to understand and visually appealing. Evite the upload of distorted images or unreliable recordings. Your advertisement only has a few seconds to attract the attention of the viewers, so make the most of it.
Instagram Stories Image Recommendation
- Maximum duration: 5 secs
- Aspect ratios: 9:16 and 4:5 to 1.91:1
- Maximum file size: 30 MB
- Supported image types: .jpg, .png
- Recommended resolution: 1,080 x 1,920 pixels
- Minimum resolution: 600 x 1067 pixels
Instagram Stories Video Recommendation
- Video ratios: 9:16 and 16:9 to 4:5
- Video File Size: 4GB Max
- Video Length: 1 to 60 seconds
- Video Captions: Not available
- Video Sound: Optional
- Video thumbnail images consisting of more than 20 percent of text may be reduced.
Add a Call-to-Action
As a rule of thumb, always give your ads a call-to-action. Instagram Stories Ads are particularly relevant because the viewer has just a few seconds to engage with your content. To order to be able to attract these consumers, you need to give them an avenue for further interacting with your brand.
If you’re adding “Learn More,” “Swipe up to shop,” or some other call-to-action click, it depends on your target for the campaign.
Include Your Brand Logo in your Instagram Stories Ads
If your business brand’s goal is to increase brand recognition and reach new audiences, it’s important to post an Instagram Stories ad with your brand logo.
Your Instagram Stories advertisements are not only watched by your followers but also the audiences you choose for your target audience when setting up your ad campaign, meaning people viewing your advertising may never have heard of your brand or products before.
The only position where a viewer can see your brand name is in the upper, right corner where your Instagram handle will be shown without a logo. If your Instagram Stories ad doesn’t show off your brand, you run the risk of losing money and making viewers swipe past without knowing who’s posted the ad!
Stay true to Instagram esthetics with Stories Advertising by your brand
Make sure your Instagram Stories ads match your overall Instagram aesthetic seamlessly (especially your Instagram story style) if you want to keep people engaged and increase brand awareness.
Think of your imagery and typography; it should always represent the aesthetics of your brand. The best way to do this is to use the colors, typeface, and images this match your brand. Or if you’re using the models for Instagram Posts, keep using them for your ads.
Promote Discount or Giveaway
You may also use Instagram Stories Ads to advertise a sale, contest, or some other form of a promotional offer. Using Instagram Stories Ads, you will target people that you probably couldn’t meet. You can use a giveaway as a lure to attract viewers and send your website or blog a call-to-action to drive traffic.
Commit the customers to a poll or a quiz
Polls and quizzes are successful in catching the attention of viewers and encouraging them to get involved with your Instagram Stories Ads.
Polls take very little effort on the part of the respondents because they only need to pick a choice they want. You can then post the results of that poll on your profile and people who voted will likely come and check the results. This will keep the engagement with the audience going even after the ad has finished running.
A quiz connect is likewise an efficient call-to-action if you want to push traffic to your website. You add an interesting quiz subject to your ad, and you add a link to your website’s actual quiz. Not only does this push traffic to your website, but it will also give you the ability to get viewers hooked on other material on your website.
When designing and running your Instagram story ad, remember to always keep a coherent experience in mind as a final thought.
Ask yourself: Does the first second of the story make it clear that it’s us behind it? Is the word blatant? Will it hold the focus until it’s time to swipe up and act? Does the ad’s destination represent what we promised therein?
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