A stress-free navigation allows visitors to easily find what they’re looking for. Because if they can’t find it, they can’t buy it, the navigation is very important for your website. For example, if you have an online store on Shopify, the navigation will navigate customers to relevant or prominent products, so they can easily buy their favorite items.
The following strategies are very effective and easy to perform:
Add a ‘What’s new’ category
Your customers including returning ones will want to see your latest collection. They don’t want to see the old items when looking for the new ones. You should include a ‘New products’ tab in your main navigation. Make it more visible and keep new visitors to stay on your site.
For example, each of the main categories such as ladies, men, kids and home of H&M has a ‘New Arrivals’ subcategory. Then, you can filter the products based on size, trend, color, or category. The customers can find exactly what they want with just a few clicks. This is useful and time effective.
Have a ‘Recently viewed’ feature
Too many products will make customers feel discouraged, so customers may want to see the recently viewed feature. It isn’t that easy with a few clicks backs. The user has options: check the browsing history, navigate to that category again or use the back button.
Pottery Barn makes it easy by adding the ‘Recently Viewed’ tab. Whenever the users find themselves on a product page, they can use this button to see the latest products.
Use drop-down menus
You can make your visitors happy and less stressed by the smoother navigation process and it requires fewer clicks. A great strategy which let your customers can navigate easily is to make the menu open on click.