If you think that the list of impressive options in marketing campaigns for 2019 has already completed in the last post, you’re wrong. It hasn’t ended yet. Let’s become a marketing winner on Shopify marketing apps in the next year.
Get your pen ready to note down to your notebook these inspiring ideas below.
Just take it optimistically!
Remember what mentioned in the last article? Do what you did well in the last year. However, this time, you must do it better.
If you still can’t get the exact meaning of it, I’ll make it clear. That is, keep the same marketing mix like you did in 2018, but measure, test, learn and optimize across all platforms and campaigns.
Trust me, never before becoming experts in data “munging”, developing intricate Excel spreadsheets just like a piece of cake. You and your team probably talk about distributions over lunch.
Lastly, whatever the results, you will be 95% approximately certain that your optimizations are better than what would have happened otherwise. You’d better make use of discount app on shopify to optimize store for discount campaigns.
Moreover, in spite of various benefit of this method such as challenging and interesting, you and your team have chances to learn more about data analytics or even become experts in how to bamboozle with statistics, it remains some downside. As there is so much low-hanging fruit in marketing, there is probably very little downside to concentrate your efforts on optimization. You’ll undoubtedly find countless ways to boost clicks and conversions.
Also, even when optimization works, it may not produce the “optimal” results that you hope. A good approach for a year or so, but everything has its limits, so does the optimization.
Congratulation! You’re reaching the last one called “Rip it up and start over”
The final door is always the most difficult and challenging one. An approach is to ring out. It’s somehow awfully tempting to figure out the best direction forward is to keep going on as before. In fact, sometimes real progress is only created by venturing into an entirely different approach. You know a man can not set his foot on the moon just by flying airplane higher.
Therefore, instead of using 2018 as a template, take a step back and look at your marketing itinerary from very first principles. Ask yourself inquiries like “who is your customer? Potential and loyal?”, “how do they buy products from your brand?”, “how to make that process more simple”, “how can you find more people like them?”
Those are uneasy questions to give out the answer within a few seconds. It may involve doing such complex things like surveys, focus groups, and qualitative analytics. To carry out a survey or to make qualitative analytics, why don’t you have an email app download for marketing invented by Autoketing by now?
Once the hard work is done and you have well-researched keywords, you can take a blank sheet of paper and rewrite your marketing approach scratch. I wish you luck with this method.
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