How Important To Craft A Strong Unique Selling Proposition
July 17, 2018
0 minute read
It is said that there are around 650,000 e-commerce websites around the world. Thus, the competition in business is also very high. One of the keys to make a business outstanding is the unique selling proposition.
When you have an online store on an e-commerce platform like Shopify, if you want to make those sales, you must have an awesome unique selling proposition. Each enterprise has a unique feature that sets it apart from others. You just have to sit down and figure out what it is.
Another important thing is to research and look closer at your competitors. Find out what your competitors are focusing on, what the outstanding features are and what they are missing. Could you bring that to your customers?
For example, FiftyThree is a successful business which designs a very cool stylus and their USP is simple: “Think with your hands”. Their customers find out what they are selling in just four words: a pen allows you to be extremely creative and it works so smooth.
We have another example, TOMS, it is a famous website. It is also a for-profit site that has a different approach. After each of their products is sold, they will bring a gift to the needy. They give a pair of shoes to a child in need each time they sell one pair. Besides, they will donate an undisclosed amount of money to save the eyesight of people in developing countries when they sell their eyewear. Their unique selling proposition is “One for One”.
If you don’t know how to create a unique selling proposition for your own, Sam Horn can help you create the perfect pitch, title, and tagline for anything with these W9 questionnaires.
- What are you offering?
- What problem does your idea or offering solve?
- Why is it worth trying and buying?
- Who is your target audience?
- Who are you and what are your credentials?
- Who are your competitors and how are you different from them?
- What resistance or objections will people have to this?
- What is the purpose of your pitch?
- When, where, and how do you want people to take action?