Until now, the email marketing campaign is also one of the most marketing strategies for businesses including the online store on Shopify. Enterprises need to give the best shot to build the best plan to take advantage of email marketing campaign for your brand.
Nowadays, email is popular and more and more people use email, so it is an easy way for businesses to reach new customers and keep in touch with the existed clients.
One of the first steps to optimize email marketing campaign is to segment the email list. In Part 1, I showed you what email list segmentation is and the first method to do it. Let’s see what the next is!
Segmentation In Email Marketing Campaign
You may take the time to get to know more about one person if you find interesting when you first meet him/her. Behavioral segmentation is scalable and valuable for your business.
The first step is to identify the behaviors you want to pay attention to. The attention of online businesses may include new leads, cart abandoners or inactive subscribers. Businesses need to link the email marketing service with their website or e-commerce platform to do this effectively. Then, the next step is to create automated nurture sequences targeting the identified behaviors.
For instance, you find out a visitor exploring your website, but he/she buys anything, you can offer highly valuable content depending on their interests to build a sense of brand loyalty. You can get it done by following up the pages they visit and then, offer them the additional content around preferred topics.
For the first-time-purchasing customer, you can give them tips to make full use of the new product, a thank-you email for the purchase, a follow up to find out if they were happy with their shopping experience, or a discount for a future purchase.
Do you want to know the concern of your customers? Just ask them. It’s easy to add a short survey a little more about the subscriber when you offer an opt-in gift for them. You also get a wealth of information by even asking a simple question such as, “What are you most passionate about?”
You can automate this process. Providing incentives makes the clients feel like “you get them”. This also makes them feel understood and valued. As the result, you can quickly build trust while enhancing their experience with your brand.
Start with personalization. When sending an email, make sure to use the name of the subscriber in the subject line and also let them know you have something special for them.
Provide various different ways for customers to access your content within the body of the email. Then, based on their selections, you can be able to segment the account.
By noting the concern of customers, you will have a better idea of how they prefer to engage with your brand. Therefore, you can further customize the experience of customers.
Besides, don’t forget to give your customer the best experience when purchasing by allowing them to see the price of products in their currency, especially when selling abroad.
In sum, through careful list segmentation and thoughtfully prepared nurture sequences, you can increase the relevance of your emails.
Continue reading more ways to improve email marketing campaign in Part 3 on https://blog.autoketing.com/.